Welcome to the digital home for Africa's women entrepreneurs. We're all about women entrepreneurs celebrating success, exchanging stories, connecting and networking, learning from like-minded women, and inspiring and mentoring the next generation of women-led startups in Africa. Learn more about us →
JOIN THE COMMUNITY
When women entrepreneurs start talking and collaborating - good things happen! Join our community and start a conversation today. Every woman has something valuable to contribute.
BOOK FOR LIVE EVENTS
LIONESS LEAN IN BREAKFAST SERIES: Events are FREE, but booking is essential. Prepare to be inspired!
INSPIRATION & ADVICE
“We need to work in inspiring women – to have powerful speakers and a new generation of female role models and, to be able to tell little girls they can achieve her dreams."
- Olivia Nava is the co-founder of Juabar in Tanzania, a social enterprise that deploys solar-powered media hubs in unelectrified African village centers and leases them to solar entrepreneurs to provide electricity and connectivity access to their communities. Previously she designed HIV programs in Mozambique and helped fund health innovation programs as a program officer at Tides/The California Endowment in San Francisco. Olivia is passionate about uncovering what drives human behaviors.
Tune out the inner critic....
"Once you have set your purpose to go over the cliff and start your own business, tune out the inner critic that constantly rears its ugly head that you may fail, as this may easily play into the hands of all the naysayers lined up in your way who will tell you that what you intend to do may not work. Put the key business fundamentals in place, pay attention to market factors, learn as you go as you make appropriate adjustments to your offering and just stay focused. Always remember WHY you decided to venture out on your own in the first place, the problem you are solving and the solutions you are offering. In the end, what will matter is your grit, stamina to stay the course of your long-haul entrepreneurial journey - giving up is not an option."
- Tamala Chirwa is the founder of Women’s Leadership Footprint in Malawi, a Coaching Practice that supports leaders and professionals to enhance their leadership disposition and capabilities to become more effective and impactful in their roles. Tamala Chirwa is an Associate Certified Coach accredited by the International Coach Federation specialising in Leadership, Talent Management, Career and Group Coaching and is so far the only ICF ACC and listed Professional Coach by ICF in Malawi. She is also a Vital Voices Leadership Fellow and a Cherie Blair Foundation for Women Mentor.
IMAGE OF THE DAY
Each Monday to Friday we feature a striking 'Image of the Day' celebrating the work, or a moment in the life, of a talented African woman entrepreneur. Enjoy!
IN FOCUS THIS MONTH - AFRICA'S BEAUTY & WELLNESS ENTREPRENEURS
FEATURED '100 LIONESSES'
MEET & LEARN FROM AFRICA'S LEADING WOMEN ENTREPRENEURS
FROM THE EDITOR'S DESK
With any new startup business, one of the key challenges facing the founder(s) is that of getting customers. After all, you can create the most wonderful products and offer a great range of services, but at the end of the day, if you don’t have customers they remain the best kept secrets. The best way to really prepare your business to attract customers to your offerings is to start building your audience from day 1 when you officially turn your idea into reality. If you have done your research properly, you will have a pretty good idea of exactly who those potential customers are and what your audience looks like, what it wants, what appeals to it in terms of function, form and aesthetics. So the trick is to start connecting with your potential customers each day as part of your startup approach to building your business. How do you do this? It starts with having a conversation - try writing a daily blog which will interest your customers; or maybe create a vlog or a podcast where you can share your creative ideas and insights with them; or perhaps organize some networking events where you can potentially get to know them better. Taking this proactive audience-first approach means that by the time you are ready to launch your business, products and services in earnest, you will already have an engaged audience to convert into a buying customer base.