In South Africa, a new natural food product specifically formulated to meet the needs of young babies and children, and also the elderly and sick, has been launched by serial entrepreneur, Dorothy Dolly Fatima Mofomme and her co-founders. Nalydia Foods is addressing a gap in the market for nutritious, easy to digest, completely natural and health food for the young, elderly and sick consumer.
Seeing a gap in the market is often the inspiration for launching a new business and product. In the case of Nalydia Foods, that gap was the need for a niche food solution company created to manufacture various kinds of food solutions to meet the needs of the most vulnerable consumers in our society - the young, the elderly and the sick. This bottled food range is completely natural, using fresh ingredients that contain no preservatives, colourants or artificial flavours. It has been specifically formulated to meet the needs of three consumer groups: Babies aged from 7 months and older, the elderly, and also sick patients who need easily digestible foods while going through treatment or in recovery
Nalydia Foods launches this month with its first all natural product, the Nalydia Vegetable & Chicken Food Solution. It is available in three bottle sizes: 125ml, 200ml, 250ml and 340ml. The announcement of the new product was made at the Lioness Lean In Enterprise event in Johannesburg on 1 August to an audience of fellow women entrepreneurs and representatives from Absa bank, the impact partners for the event. The audience members had the opportunity to sample the new product for themselves and the reaction was hugely positive.
Talking about the launch of Nalydia Foods’ first product to market and the future aspirations for the business and the brand, co-founder Dorothy Dolly Fatima Mofomme, said: “We aim to firstly get the product well known in South Africa and then grow it outside South Africa.”
The product is being launched into the marketplace directly by the company and distribution is being undertaken directly by the Nalydia Foods team. Customers can find all product and distribution details on the company’s new website: www.nalydia.co.za
To find out more, or to place orders, contact the Nalydia Foods team by email:
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