For women entrepreneurs (and any woman launching a startup from scratch), Leapfrog - The New Revolution for Women Entrepreneurs by Nathalie Molina Nino is a smart, snappy guide that presents 50 proven ways to leapfrog over road blocks to growth and success.
Through her extensive experience in the startup world, Nathalie Molina Nino, a serial entrepreneur and CEO of BRAVA Investments, discovered that women entrepreneurs face unique hurdles in launching and scaling their businesses. Often deprived of the access to support, resources, and capital their male counterparts enjoy, they need simple, effective ways to leapfrog over these barriers to the success they deserve. In her new book, Leapfrog - The New Revolution for Women Entrepreneurs, she offers 50 proven hacks to help women entrepreneurs (and anyone launching a startup from scratch) take their businesses to the next level. Based on the Athena Core 10, a unique set of leadership values Nathalie helped develop at Barnard, as well as anecdotes and advice from well-known trailblazers, this inspiring book lays out powerful strategies and shortcuts for business growth, such as:
- Sell it, then build it
- Document your non-negotiables and take care of those first
- Bypass VC bias (and BS) with crowdfunding
- Put friends, family, and community to work
For women entrepreneurs and anyone aspiring to launch a business, Leapfrog is the essential guide to getting past the major obstacles to growth and achieve the success they desire. While teaching budding entrepreneurs at Barnard College at Columbia University and searching the globe for investment-worthy startups, Nathalie has met or advised thousands of entrepreneurs who've gone from zero to scalable business. Here she shares their best secrets in the form of fifty "leapfrogs"--clever loopholes and shortcuts to outsmart, jump over, or straight up annihilate the seemingly intractable hurdles facing entrepreneurs who don't have family money, cultural capital, or connections.
Know your numbers, know your audience, know your limits (i.e. when to ask for help).
Walk into a room with confidence, know that every connection has the potential to result in something.
No one wakes up ready to be a CEO, we need to focus on women who are not yet there, and build the path.
About the author
Nathalie Molina Niño is the CEO and founder of BRAVA Investments, investing in high-growth, innovative businesses that deliver a measurable economic benefit to women. A technologist and coder by training, Molina Niño launched her first tech startup at the age of twenty. Molina Niño is also the cofounder Entrepreneurs@Athena at the Athena Center for Leadership Studies of Barnard College at Columbia University. She has served as a business and global growth advisor to industry leaders in the for- and non-profit sectors, including Disney, Microsoft, MTV, Mattel, and the Bill & Melinda Gates Foundation. Most recently, she stepped in as CRO of PowerToFly and led the launch campaign for Nely Galán's New York Times bestseller and company, Self-Made.
Why LoA loves it….
For so many women entrepreneurs, particularly in Africa, scaling a business and taking it to the next level is the biggest challenge. In this great new read from Nathalie Molina Niño, she brings all her personal experience to the table, providing some practical and smart ways of overcoming the most difficult hurdles. She demonstrates that succeeding in building scaleable and sustainable businesses is not always about coming from family money, cultural capital, or connections, it’s about thinking and playing smartly, and leapfrogging over traditional ways of doing things. This is a definite ‘must read’ for any woman entrepreneur serious about scaling. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa