In Secrets of Successful Sales, Alison Edgar, known as The Entrepreneur's Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison's Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.
In Secrets of Successful Sales, author Alison Edgar delves into the practical skills and strategies required to make sales, through understanding behavours (yours and others), and keeping the sales coming in by building strong relationships. The advice she gives is base on practical experience, not just theory, and therefore it achieves results. The four key pillars of sales she outlines include:
Pillar One - Understanding Customer Behavours
Pillar Two - The Sales Process
Pillar Three - Strategy
Pillar Four - Confidence
The pillars our underpinned by what Alison refers to as The Stars, those qualities required in entrepreneurs who can sell, including:
S - Stay positive
T - Tenacious
A - Always focused
R - Resilient
S - Successful
This Stars approach to sales mean that not only are targets hit, but essential strong relationships and experiences are created with customers meaning that competitors find it hard to get their foot in the door.
Everything we do in business is built on a sale. This book will give you the inspiration and confidence to believe in yourself and your abilities, especially if you currently HATE sales.
No sales equals no business, it is that simple!
Everyone is a salesperson, whether it is getting someone to make you a cup of tea, or closing a million-pound deal, the secret is reaching the win-win situation.
Anyone can sell at a bargain price, but the secret of being an entrepreneur is making money.
About the author
Alison Edgar is the MD of Sales Coaching Solutions and The Entrepreneur’s Godmother. Voted one of the UK’s Top 10 Business Advisers, Alison works with SME’s, start-ups, micros and entrepreneurs to help them grow their business through effective sales. As a sales coach, Alison works with businesses around her Four Key Pillars of Sales methodology, to help business owners and sales teams gain essential sales skills and knowledge and implement strategies and processes enabling them to sell more of their fantastic products and services. Through training, coaching, workshops and online courses, Alison has worked with hundreds of businesses, including some of the UK’s most promising entrepreneurs featured on Dragon’s Den and The Apprentice.
Why LoA loves it….
For all those women entrepreneurs out there who say they hate sales, or are not good at selling even though their businesses depend on it, help is at hand from Alison Edgar, the Entrepreneur’s Godmother. Her book, Secrets of Successful Sales, is a confidence building, highly practical guide to getting those sales made and monies in the bank. Alison’s style of writing is no nonsense and engaging, and her years of experience in the sales game provide a real source of inspiration for the most reticent of entrepreneurs. This is a must-read book for any woman entrepreneur who wants to build her business on a strong sales foundation. --- Melanie Hawken, founder and ceo of Lionesses of Africa