Style & Substance by style guru, Liz Dennery Sanders, is an invaluable guide and practical workbook for women who want to build their confidence, their brands and their bank accounts. In Style & Substance, you'll learn how to build a strong, distinctive brand that's immediately recognizable, just like Chanel, DryBar or Beyonce. You'll clarify how you want to be perceived, how to build that exact perception in people's minds, and how to attract your dream clients and customers without spreading yourself too thin and burning yourself out.
In her new book, Style & Substance, Liz Dennery Sanders, shares her considerable insights and expertise on how to build an iconic brand that’s immediately recognizable, just like Chanel, DryBar and Beyoncé (even if you don’t have a Beyoncé-sized budget!) You’ll clarify exactly how you want to be perceived and learn how to deliver your message with confidence and style. And you’ll create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively and keep your brand consistent across all touch-points and platforms.
Style & Substance will help you:
Identify your brand attributes and learn how to exude them in everything you do Powerfully express your promise of value
Connect to your bigger WHY so you can effectively share your story
Craft your mission statement from a place of intention and purpose
Create a Brand Handbook and Style Guide for your brand
Develop compelling brand touchpoints that help your audience engage with you in a meaningful way
Cultivate your own personal sense of style
The exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building your brand. If you’re a consultant, coach, writer, artist, maker or any other kind of entrepreneur, Style & Substance is a must-read. Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this book.
It's great to have raw ambition. But as an entrepreneur, how will you earn customers' trust and respect? Why should a client hire you and not one of your competitors? To find answers, dive inside this book.
Choose 3-4 personal qualities that are so very “you” and incorporate these into your brand. Any place where clients interact with your brand, let your personality pop.
Most brands have only one intention: to sell their product or service. This puts you at a huge advantage if you spend some time giving more than you take.
Being generous and showing how much you care puts you ahead of the pack. It also delights your audience – another huge differentiator that sets you apart from the masses.
About the Author
Liz Dennery Sanders is a brand consultant, creative director and the founder of SheBrand. With 20+ years of experience in branding, marketing, public relations and influencer outreach campaigns, she’s known for her ability to select the words, images and packaging that bring brands to life, and for helping her clients to build intensely loyal, devoted fan bases. In 2009, Liz founded SheBrand to provide women with tools to build strong, compelling brands. Through SheBrand, and through her involvement with organizations like Women in Need, Step Up Women’s Network and She Should Run, her mission is to help women rise higher – using their voices, growing their confidence, building their businesses, running for political office, and shattering glass ceilings and old perceptions about what a woman is capable of being and doing. Prior to founding SheBrand, Liz ran her own PR agency, Dennery Marks Inc., for more than a decade, specializing in targeted media and celebrity outreach campaigns. She garnered millions of dollars in press value for her clients and helped them build relationships for their products and services with Hollywood celebrities like Halle Berry, Sharon Stone, Jessica Alba, Kim Kardashian, Cindy Crawford, Heidi Klum, Gwyneth Paltrow, Marcia Cross and Kelly Rutherford. She has worked on brand development and influencer projects with clients like Serena Williams and Garcelle Beauvais, and lifestyle brands that specifically market to women like Escada, Hale Bob and Elyse Walker. Liz has been featured in The Los Angeles Times, The Orange County Register, The Chicago Tribune, The Daily Beast, The Coveteur, Guest of a Guest, The Huffington Post, Good Morning America, E! Online and Access Hollywood.
Why LoA loves it….
In a highly competitive world where businesses are constantly competing for a slice of the action and jockeying for position, it can be difficult to make your brand stand out and your individual voice heard. As women entrepreneurs, this is where the power of the personal brand can give you the competitive edge if built correctly. In her new book, Style & Substance, Liz Dennery Sanders comes armed with a strategy for personal brand building action, taking readers through a step by step guide that will reap rewards. This is a must-read for any woman entrepreneur who is serious about getting ahead and building a business and a brand to be reckoned with. --- Melanie Hawken, founder and ceo of Lionesses of Africa