• Home
    • All Articles
    • Editorials
    • Entrepreneur Smarts
    • Contributor Articles
    • Startup Stories
    • 100 Lionesses
    • Daily Inspiration
    • Lioness Launch
    • Lioness Co-LAB
    • Community Newsmakers
    • Award Winning Women
    • Video
    • Radio
    • Image of the Day Gallery
    • Book Reviews
  • Blog
  • Community
  • 100 Lionesses
  • Startup Stories
  • Radio
    • Events Homepage & Booking
    • Lionesses of Africa Annual Conference
    • Startup Night! Africa Series
    • Lioness Lean In Series
    • Young Lioness Lean In Events
    • The Intrapreneur Sessions
    • Our Programs
    • Accelerator Cohort 3
    • About Us
    • Manifesto
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa Website

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs. join the community | NEWSLETTERS

Lionesses of Africa Website

  • Home
  • Sections +
    • All Articles
    • Editorials
    • Entrepreneur Smarts
    • Contributor Articles
    • Startup Stories
    • 100 Lionesses
    • Daily Inspiration
    • Lioness Launch
    • Lioness Co-LAB
    • Community Newsmakers
    • Award Winning Women
    • Video
    • Radio
    • Image of the Day Gallery
    • Book Reviews
  • Blog
  • Community
  • 100 Lionesses
  • Startup Stories
  • Radio
  • Events +
    • Events Homepage & Booking
    • Lionesses of Africa Annual Conference
    • Startup Night! Africa Series
    • Lioness Lean In Series
    • Young Lioness Lean In Events
    • The Intrapreneur Sessions
  • Programs +
    • Our Programs
    • Accelerator Cohort 3
  • About +
    • About Us
    • Manifesto
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Style & Substance by Liz Dennery Sanders

September 16, 2018 Melanie Hawken
Liz Dennery Sanders

Liz Dennery Sanders

Style & Substance by style guru, Liz Dennery Sanders, is an invaluable guide and practical workbook for women who want to build their confidence, their brands and their bank accounts. In Style & Substance, you'll learn how to build a strong, distinctive brand that's immediately recognizable, just like Chanel, DryBar or Beyonce. You'll clarify how you want to be perceived, how to build that exact perception in people's minds, and how to attract your dream clients and customers without spreading yourself too thin and burning yourself out.



In her new book, Style & Substance, Liz Dennery Sanders, shares her considerable insights and expertise on how to build an iconic brand that’s immediately recognizable, just like Chanel, DryBar and Beyoncé (even if you don’t have a Beyoncé-sized budget!) You’ll clarify exactly how you want to be perceived and learn how to deliver your message with confidence and style. And you’ll create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively and keep your brand consistent across all touch-points and platforms. 

Style & Substance will help you: 

  • Identify your brand attributes and learn how to exude them in everything you do Powerfully express your promise of value 

  • Connect to your bigger WHY so you can effectively share your story 

  • Craft your mission statement from a place of intention and purpose 

  • Create a Brand Handbook and Style Guide for your brand 

  • Develop compelling brand touchpoints that help your audience engage with you in a meaningful way 

  • Cultivate your own personal sense of style 

The exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building your brand. If you’re a consultant, coach, writer, artist, maker or any other kind of entrepreneur, Style & Substance is a must-read. Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this book.

Author quotes

It's great to have raw ambition. But as an entrepreneur, how will you earn customers' trust and respect? Why should a client hire you and not one of your competitors? To find answers, dive inside this book.

Choose 3-4 personal qualities that are so very “you” and incorporate these into your brand. Any place where clients interact with your brand, let your personality pop.

Most brands have only one intention: to sell their product or service. This puts you at a huge advantage if you spend some time giving more than you take.

Being generous and showing how much you care puts you ahead of the pack. It also delights your audience – another huge differentiator that sets you apart from the masses.

About the Author

Liz Dennery Sanders is a brand consultant, creative director and the founder of SheBrand. With 20+ years of experience in branding, marketing, public relations and influencer outreach campaigns, she’s known for her ability to select the words, images and packaging that bring brands to life, and for helping her clients to build intensely loyal, devoted fan bases. In 2009, Liz founded SheBrand to provide women with tools to build strong, compelling brands. Through SheBrand, and through her involvement with organizations like Women in Need, Step Up Women’s Network and She Should Run, her mission is to help women rise higher – using their voices, growing their confidence, building their businesses, running for political office, and shattering glass ceilings and old perceptions about what a woman is capable of being and doing. Prior to founding SheBrand, Liz ran her own PR agency, Dennery Marks Inc., for more than a decade, specializing in targeted media and celebrity outreach campaigns. She garnered millions of dollars in press value for her clients and helped them build relationships for their products and services with Hollywood celebrities like Halle Berry, Sharon Stone, Jessica Alba, Kim Kardashian, Cindy Crawford, Heidi Klum, Gwyneth Paltrow, Marcia Cross and Kelly Rutherford. She has worked on brand development and influencer projects with clients like Serena Williams and Garcelle Beauvais, and lifestyle brands that specifically market to women like Escada, Hale Bob and Elyse Walker. Liz has been featured in The Los Angeles Times, The Orange County Register, The Chicago Tribune, The Daily Beast, The Coveteur, Guest of a Guest, The Huffington Post, Good Morning America, E! Online and Access Hollywood.

www.shebrand.com


Why LoA loves it….

In a highly competitive world where businesses are constantly competing for a slice of the action and jockeying for position, it can be difficult to make your brand stand out and your individual voice heard. As women entrepreneurs, this is where the power of the personal brand can give you the competitive edge if built correctly. In her new book, Style & Substance, Liz Dennery Sanders comes armed with a strategy for personal brand building action, taking readers through a step by step guide that will reap rewards. This is a must-read for any woman entrepreneur who is serious about getting ahead and building a business and a brand to be reckoned with. --- Melanie Hawken, founder and ceo of Lionesses of Africa

In Essential Tags Books
← Care-frontationAbidjan inspires and connects women entrepreneurs at its first Lioness Lean In event →
Screenshot 2015-09-18 12.31.25.png
Screenshot 2015-09-09 10.18.54.png
Screenshot 2015-09-09 10.19.15.png

Subscribe to our mailing list

Newsletters
Follow
Tweets by @lionessesA
Image of the Day: ‘Happy Valentines Day’… from the The House of Agness, a floral design company in Mozambique inspired by modern, minimalistic aesthetics but with a classic touch. Founder Mariana Agness Francisco Eria's products and services include deliveries of her signature boxes, bouquets and gift boxes and onsite floral services. Learn more → @thehouseofagness Let's #LIONESSLEANIN Johannesburg! Make sure to book your FREE seat for our 1st Jozi event of the year - presented in partnership with  @volkswagensouthafrica - Book here: https://buff.ly/2RnX6E2 … Rt Hon Penny Mordaunt MP, UK Secretary of State for International Development welcomes Lionesses of Africa.⠀
⠀
Pictured: Toyin Odulate, founder of Olori Cosmetics; Dr Amy Jadesimi, CEO, LADOL; Melanie Hawken, founder and ceo, Lionesses of Africa; the Rt Hon Penny Mordaunt MP, Secretary of State for International Development; and (far right) Manji Cheto, Business Development Manager, Africa-Primary Markets, London Stock Exchange Group Lionesses of Africa invited to showcase Africa’s women entrepreneurs at the Companies to Inspire Africa 2019 launch at the London Stock Exchange on 16 January 2019. #InspireAfrica #InspireAfrica2019 Image of the Day @inverroche : ‘Coco Carissa Gin’… a new gin from Inverroche, infused with red berries of the Carissa Bispinosa tree from the forests of the Southern Cape. Lorna Scott is the founder of Inverroche Distillery, a small batch, artisanal gin producer in the Western Cape, South Africa who sell their products throughout South Africa and in 14 countries across Europe, America, Asia and Africa. Lorna uses the extraordinary bounty of rare, aromatic medicinal and culinary herbs, flowers and berries, which grow all around her as the inspiration to create a range of uniquely South African gins. #QOTD @ethelcofie --- Ethel Cofie is a leading tech entrepreneur from Ghana and the founder and CEO of Edel Technology Consulting, a company that provides IT and software services as an enabler and catalyst for businesses to achieve their goals. Ethel is the founder of Women in Tech Africa, initiator of the 1st Pan African woman in tech meet-up and was shortlisted for the UN GEM Tech Award for work supporting women in ICT. She has been featured by the BBC and CNN for her work in technology and promoting women's leadership. Ethel sits on numerous boards and is also a President Obama Washington Fellow for Leadership (YALI). More about Ethel. Let’s #LIONESSLEANIN #Abidjan! We have a great program lined up for our community of women entrepreneurs in Abidjan tomorrow. Prepare to be inspired! Image of the Day @boldinafrica : ‘Bold Women’… from BOLD Africa, a retail brand changing the face of African fashion. Founders Nunu Mugyenyi, Janet Mugume and Angel Kalisa have built an award-winning retail outlet that houses over thirty up and coming designers from countries across the African continent including Uganda, Kenya, Rwanda, Burundi, Nigeria, Ghana, Tunisia and South Africa. They create opportunities for designers to retail their collections in affordable spaces with excellent exposure. Their mission is to increase the support of the African fashion industry, both locally and internationally. #QOTD @melvins_tea --- Flora Mutahi is the founder & CEO of Melvin Marsh International, the manufacturer of Melvin's Tea, a popular Kenyan brand launched in 1995. She has also been appointed to the board of the United Nations Global Compact and is Head of the Anti-Counterfeit Agency in Kenya. Flora holds an MBA from the University of Cape Town and a B.Sc Finance and Accounts (UK). Image of the Day @adeledejak : ‘Bold & Powerful’… Adele Dejak is an authentic jewellery and fashion accessories brand that connects buyers to a true luxury African experience. The brand consists of a wide variety of handcrafted pieces including bracelets, earrings, necklaces and handbags inspired by African textiles, cultures and traditions directly made in Adele’s studio in Nairobi, or through collaboration with her established network of partners. #QOTD @midunuchocolates --- Selassie Atadika is the founder of Midunu Chocolates in Ghana, a chocolatier creating artisanal handcrafted chocolates made with Ghanaian cocoa. Selassie distills the essence and unique flavours of the African continent and now offers them to the world in Ghanaian chocolate. Her company is adding value to a cocoa heritage dating back to 1879, with Ghana renowned for both the quality and quantity of its cocoa. Image of the Day @boldinafrica : ‘African Fashion Forward’ … from BOLD, a retail brand changing the face of African fashion. Founders Nunu Mugyenyi, Janet Mugume and Angel Kalisa have built an award-winning retail outlet that houses over thirty up and coming designers from countries across the African continent including Uganda, Kenya, Rwanda, Burundi, Nigeria, Ghana, Tunisia and South Africa. They create opportunities for designers to retail their collections in affordable spaces with excellent exposure. Their mission is to increase the support of the African fashion industry, both locally and internationally. #QOTD @i_amthecode - Mariéme Jamme is the founder of iamtheCODE, the first African-led global movement to mobilise government, private sector, and investors to advance STEAMED (Science, Technology, Engineering, Arts, Mathematics, Entrepreneurship, and Design Education). Mariéme  was named on the Powerlist 2017 of Britain’s 100 most influential people of African and African Caribbean Heritage. She is a Senegalese-born British businesswoman in technology and the founder of Spotone Global Solutions. Marieme was honoured as a Young Global Leader by the World Economic Forum and was named as one of the 100 most influential Africans of 2014 by the Africa Business Magazine and Forbes Magazine. Image of the Day @akikidolls : ‘Story Time’ .… Fatuma Abdullah is the Kenyan-born founder of Akiki Dolls in South Africa, a company that makes and distributes African dolls known as Akiki Dolls. Fatuma is also an author and has published her first children's book based on the Akiki character called, 'Akiki’s Short Stories'. The Akiki Doll was born out of Fatuma's need as a mother to empower her daughter and her vision is to have all children embrace diversity and ethnicity by giving them access to a great playmate. #QOTD @monchoco_artisanchocolatier --- Dana Mroueh is the founder of MonChoco, an artisan chocolatier in Côte d'Ivoire. Her products are made from organic cocoa beans sourced from Côte d’Ivoire and she makes raw chocolate to preserve the taste and the natural nutrient of cocoa beans. Her chocolate is very pure, it is made only from organic cocoa and brown sugar. Her approach is environmentally responsible and sustainable, trying at all times to reduce the impact on the environment. Image of the Day @katannutadiamonds : ‘Love & Eternity’… a beautiful Celtic Knot ring from Katannuta Diamonds, an independent jewellery design and manufacturing company in South Africa. Clare Appleyard launched the company in 2007 to design and manufacture engagement and wedding rings, all manufactured to order. Additionally, the company sells loose gemstones such as tanzanite, rubies, sapphires and other precious and semi-precious gems. #QOTD @liviya_lingerie - Michelle Rumbelow is the founder of Liviya in South Africa, a ladies clothing brand that blurs the lines between underwear, sleepwear and leisurewear, and is as versatile and adaptable as women are today. The brand name, Liviya (meaning “Lioness”), is symbolic of how women should feel when wearing the clothing. A lioness is African - strong, powerful and beautiful. Michelle has a background in sportswear design - counting designing for the Asics brand as one of the highlights of her career. She also spent time in London where she gained valuable experience before returning to South Africa to manage a sportswear manufacturing business. In 2017, she launched Rumbles Sportswear, which runs alongside Liviya, catering for children and adults sports clothing. Image of the Day @miminat_designs : ‘Okuta Ceramic Pitcher Set’ .… is part of an exquisite new homeware accessory collection from Mimi Shodeinde, founder of Miminat Designs. This talented creative celebrates African design in a contemporary, minimal context, combining the best of tradition with technological innovation. Her Okuta Collection is inspired by ancient Yoruba stone murals, and explores the organic and natural forms of late 14th century Yoruba design. Its combination of wood, brass, glass, ceramic and gold leaf, embodies the richness that the African continent and Yoruba culture have to offer. #QOTD - Anicha Abdul is the founder of EP Management & Consultancy Services in Mozambique, a Management and Human Capital Consulting Firm founded in 2010. Over the years Anicha has successfully grown her business and has gained an impeccable reputation for service delivery. Today, EP Management & Consultancy Services is a 100% Mozambican company and one of the major players in this industry sector in the country. Her head office is in Maputo and she has branches in Matola, Beira, Tete, Pemba and Nacala. The range of services offered includes: Payroll Services, Labor broking/Outsourcing, Immigration Services, Commercial and HR Advisory Services, Recruitment and Selection, and Headhunting. Image of the Day @ekiorleans : ‘#lagosfashionweek’ … the latest collection shown on the runway at Lagos Fashion Week from Eki Orleans, a luxury fashion brand designing their own African silk inspired prints. Founder Hazel Aggrey-Orleans is a brand builder using her West African heritage to create truly unique, luxury ready to wear and bespoke fashion collections, swimwear, and scarves.
Instagram
Follow Lionesses of Africa's board Image of the Day on Pinterest.

We feature truly inspiring startup stories submitted to us by women entrepreneurs across Africa. Read their inspiring stories.

Featured
Dieketseng Mangope, a South African wedding planner making clients’ dreams come true
Dieketseng Mangope, a South African wedding planner making clients’ dreams come true
Keren Pybus, an entrepreneur with a vision to demonstrate that ethical manufacturing can be done at scale in Africa
Keren Pybus, an entrepreneur with a vision to demonstrate that ethical manufacturing can be done at scale in Africa
Andrena Sawyer, a woman entrepreneur from Sierra Leone on a mission to help non-profits and small businesses thrive 
Andrena Sawyer, a woman entrepreneur from Sierra Leone on a mission to help non-profits and small businesses thrive 
Rumbi Serima-Fowler, a Zimbabwean organic skincare entrepreneur building a global ethical beauty brand
Rumbi Serima-Fowler, a Zimbabwean organic skincare entrepreneur building a global ethical beauty brand
Suzanne Mouelle, an entrepreneur in Cote d’Ivoire helping companies to find their market and brand niche
Suzanne Mouelle, an entrepreneur in Cote d’Ivoire helping companies to find their market and brand niche
Antoinette Stoltz, a South African entrepreneur creating unique bags that celebrate a love of interesting African fabrics
Antoinette Stoltz, a South African entrepreneur creating unique bags that celebrate a love of interesting African fabrics

More Startup Stories  →

Would you like to share your own startup story?  We've made it really easy for you - just click here to get started


Featured
100 LIONESSES: Carrol Boyes, the woman who's made business an art form
100 LIONESSES: Carrol Boyes, the woman who's made business an art form

Carrol Boyes is an iconic South African designer who has built a global brand. She founded Carrol Boyes (Pty) Ltd in 1991 combining her artistic flair and talent in sculpture with her jewellery experience to create an extensive range of distinctive homeware, giftware, flatware and table top products. Today, her company designs and manufactures a meticulously crafted product range of well over 1000 items and sells over a million items every year. Products are always imbued with Carrol's trademark artistic flair and finesse. The brand is available through her 35 branded shops in South Africa and in over 30 other countries around the world.

Read More →
Meet 8 Women-Owned Companies to Inspire Africa in 2019
Meet 8 Women-Owned Companies to Inspire Africa in 2019

On 16 January 2019, London Stock Exchange Group launched the second edition of its ‘Companies to Inspire Africa’ report, identifying and celebrating some of Africa’s most dynamic growth businesses. Lionesses of Africa saw eight of its most inspirational women entrepreneurs and their companies from across the African continent making it into the final publication.

Read More →
100 LIONESSES: Teta Isibo, creative designer reinventing traditional crafts in Rwanda
100 LIONESSES: Teta Isibo, creative designer reinventing traditional crafts in Rwanda

Teta Isibo is the founder and creative force behind Inzuki Designs a young Rwandan brand specializing in jewelry, accessories and interior decor. Teta's creations are hand-made using local craft skills and materials - she works with numerous local women's cooperatives to create vibrant, quality pieces. With no background in fashion or business, Teta quit her job as an urban planner in Kigali to launch Inzuki, which means 'bees' in the local language. This has grown into a popular Rwandan brand with a boutique located in the Heart of Kigali City. Teta is now targeting international markets including the rest of Africa, Europe, Asia and North America through distributors and an online store. 

Read More →
100 Lionesses Project: Tabitha Karanja, founder of Keroche Breweries - Africa's gender and monopoly busting brewer
100 Lionesses Project: Tabitha Karanja, founder of Keroche Breweries - Africa's gender and monopoly busting brewer

Tabitha Karanja is founder and CEO of Keroche Breweries. She is one of Kenya's leading entrepreneurs, a remarkable trailblazer and an example of a woman made good against all the odds. Tabitha chose to venture where none before her had dared. She took on an 87-year-old business monopoly and entered an industry with a deeply entrenched male gender stereotype. Tabitha broke the mould to become Kenya’s first home-grown beer and alcoholic drink manufacturer. Today, her company's state-of-the-art production facility is targeting 20% of the Kenyan market.

Read More →
100 LIONESSES: Featuring Kofo Akinkugbe, innovator and smart card technology market leader
100 LIONESSES: Featuring Kofo Akinkugbe, innovator and smart card technology market leader

Kofo Akinkugbe is recognised globally for her entrepreneurial success story and strong business track record. She is founder & CEO of SecureID Nigeria Ltd a market leader in smart card technology and digital security. SecureID is a world-class manufacturing facility with the only smart card production plant in West Africa and one of only six on the continent. This company serves 16 countries across Africa and is fully certified by VISA, Verve and MasterCard. In 2012, Kofo won the Africa Awards for Entrepreneurship Mature Business Award.

Read More →
Meet 9 African women entrepreneurs creatively fighting the war on plastic pollution
Meet 9 African women entrepreneurs creatively fighting the war on plastic pollution

From poisoning and injuring marine life, to the ubiquitous presence of plastics in our food, to causing major life-threatening diseases, the growth of plastic waste is threatening our planet's survival. Africa’s women entrepreneurs are rising to the challenge and are building game-changing eco-businesses combating one of the great environmental challenges of our time - plastic pollution.

Read More →
Featured
ESSENTIAL READ: Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart by Sheryl O’Loughlin
ESSENTIAL READ: Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart by Sheryl O’Loughlin

In Killing It, the former CEO of Clif Bar, Co-founder of Plum, and serial entrepreneur Sheryl O’Loughlin offers insights about launching and growing a business while maintaining a fulfilled life in this practical guide filled with hard-won advice culled from the author’s own sometimes dark, raw experiences. The book contains a foreword by Steve Blank.

Read More →
Essential Read: The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career by Sanyin Siang
Essential Read: The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career by Sanyin Siang

Every launch is a change from the status quo that generates uncertainty, fears of failure, and self doubt. But launches can and should inspire.The Launch book by Sanyin Siang draws on first hand stories from industry leaders and serial launchers. It weaves together wisdom and reflective exercises with authenticity and passion. Readers will find this a thoughtful and relatable guide to help them succeed with their practical launch journeys.

Read More →

About Us  |  Contact Us  |  terms OF SERVICE  | Community Guidelines  

© 2018 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.