There is no such thing as job security. Across the globe, there is an increasing forced exodus of 50 to 60-year-old employees happening within companies across multiple industries. Losing your job at 50+ brings with it a host of major issues that can have a long-term impact on your lifestyle, your immediate family and financial well-being. In The 50—60 Something Start-up Entrepreneur, fifty something entrepreneur and author Pamela Wigglesworth shares her concrete, step-by-step process that will show you exactly how to start and run your own small business using the entrepreneur path framework.
The simple truth is that most men and women in first world countries are not in a financial position to retire just now and live the lifestyle they desire for the next 30-40 years of their lives. There is a perfect storm on the horizon. The question is, how will 50 to 60-year olds fair in the aftermath? In her book The 50-60 Something Start-Up Entrepreneur: How to Quickly Start and Run a Successful Small Business, you will learn:
- What product or service solution or system to offer based on your area of expertise, knowledge of a craft or buying into a business
- How to establish your consulting fee or price structure that leads to a profitable business
- To create your product or service marketing strategy using a variety of marketing tactics
- To uncover the secret to save time, save money and save human resources
- How to overcome feeling overwhelmed as a new business owner with tips, tools and techniques to support your new venture
Pamela Wigglesworth has taken the guess work out of what to do; where and how to begin as an entrepreneur from product, pricing and promotion to topics on the use of technology, understanding the sales process and how to overcome overwhelm.
Companies are downsizing and making employees redundant on a regular basis….. losing your job in your 50s and 60s brings with it a host of major issues that can have both an immediate and long-term impact on your lifestyle, your family, and your financial well-being.
In the near future, men and women over 50 years of age will find themselves facing long-term unemployment or underemployment as they compete with companies partaking in the gig economy, which reduces or eliminates the need for full time employees.
Should men and women in their 50s and 60s struggle to make ends meet, jeopardizing their current lifestyle because of social and economic factors that are out of their control? Absolutely not!
About the author
Pamela Wigglesworth, CSP, is an international marketing consultant, conference speaker, author and Managing Director of Experiential Hands-on Learning. She works with small business owners and multinational companies across multiple industries. Clients engage her to improve their branding and marketing communication to increase lead generation and sales. Aspiring entrepreneurs look to her for advice on how to start a small business. Originating from the United States and now residing in Asia for the past 28 years, Pamela lives in Singapore with her husband John.
Why LoA loves it….
Starting a business at any time of life can be a daunting prospect. But if you have had a corporate career and are now at the point where you need to create an alternative source of income and career path, and are looking at entrepreneurship, then this is a great read for you. Pamela has written a highly practical and readable guide from experience, providing insights and advice on how to get started in business, how to market your products and services, how to create a brand, and importantly how to create that all important future income. This is a book for anyone in later life who is considering making the leap into entrepreneurship and looking for a helping hand. --- Melanie Hawken, founder and ceo of Lionesses of Africa