“Work from your heart - If you believe in your business, others will too!”
Michelle Rumbelow is the founder of Liviya in South Africa, a ladies clothing brand that blurs the lines between underwear, sleepwear and leisurewear, and is as versatile and adaptable as women are today. The brand name, Liviya (meaning “Lioness”), is symbolic of how women should feel when wearing the clothing. A lioness is African - strong, powerful and beautiful. Michelle has a background in sportswear design - counting designing for the Asics brand as one of the highlights of her career. She also spent time in London where she gained valuable experience before returning to South Africa to manage a sportswear manufacturing business. In 2017, she launched Rumbles Sportswear, which runs alongside Liviya, catering for children and adults sports clothing.