Work It by Carrie Kerpen is an empowering guide for women in business featuring bold advice given by 50 high-profile women on how to succeed in work, leadership and life. And according to Carrie, you don't have to be a #Girlboss or "lean in" to have a dream career and live a life you love.
In Work It, CEO of Likeable Media and popular podcast host Carrie Kerpen shares lessons from her career and an "advisory board" of powerful women in a wide range of industries to help women everywhere make their aspirations a reality. Packed with actionable tips and stories from the likes of Sheryl Sandberg, Aliza Licht, and Reshma Saujani, this inspiring book reveals their counterintuitive secrets for success, including:
- How and when to say “no” – whether it’s a dream job that just isn’t the right cultural fit or a low salary proposal, as well as when to say “yes"
- How to make your career work for you and your family rather than the other way around
- How to develop your own FAB PAB (Fabulous Personal Advisory Board) – a support network of women – rather than work with a single mentor
- The importance of talking openly about money – from job offer negotiations and cash flow management, to fundraising venture capital dollars
With advice on everything from mastering social media to navigating office politics and the seemingly impossible work/life balance, Work It arms every woman with the courage and skills to achieve success and happiness on her terms.
In my world, ‘working it’ has nothing to do with working your ‘ass’ and everything to do with leveraging your ‘assets’ - and by assets, I’m not referring to your physical features. I’m talking about the intangible qualities that make you the amazing person you are: your smarts, your experiences, your skills, your strengths, and even your weaknesses.
The incredible, inspiring women you’ll meet in this book all used their unique circumstances, skill sets, and stories to move themselves forward and achieve success on their own terms.
I can’t tell you exactly how you should ‘work it’ in your particular situation; there’s no one-size fits all answer because the ‘it’ part is different for everyone. But I can show you how many smart, savvy women have worked it with what they have to create inspiring careers and lives.
About the author
Carrie Kerpen is the co-founder and CEO of Likeable Media, a global content studio that was named Crain’s sixth Best Place to Work in NYC. She is the host of the hit podcast "All the Social Ladies" and a columnist for INC and Forbes. Carrie has been featured by The New York Times, CBS Early Show, ABC World News Tonight, FOX News, and CNBC’s On the Money. She has keynoted conferences in London, Las Vegas, Mexico City, and New York, among others.
Why LoA loves it….
Every woman entrepreneur out there needs that validation, a confidence boost, and the reassurance that the tough business building journey they are on and the experiences they are going through, are shared by many others out there. Carrie Kerpen’s new book Work It is a great read for all those women who need to remember that the journey to creating the life you want to live requires you to harness all your unique strengths and assets. The inspirational stories shared by strong, successful women are a reminder that we all have the ability to make things happen within us, we just need to harness our core strengths and keep moving forward. --- Melanie Hawken, founder and ceo of Lionesses of Africa