It takes a huge amount of passion and personal conviction to change careers, and start a business. But Tayo Bello, founder of jewellery design company Bello Creations, successfully made the brave leap from IT specialist to jewellery entrepreneur.
LoA chatted with the highly creative Tayo Bello in London recently to find out more.
What does your company do?
“Design with unique simplicity and timeless elegance”.
At Bello Creations I design and create handcrafted simple yet elegant jewelllery pieces with clean lines and originality .
"My passion for jewellery developed further when I travelled to Venice some years ago and I fell in love with the Murano beads."
What inspired you to start your company?
My background was originally in software design but I also loved jewellery, and was intrigued by how my mum use to style her jewellery when I was young. As a result, today I always look out for unique jewellery pieces anywhere I go. My passion for jewellery developed further when I travelled to Venice some years ago and I fell in love with the Murano beads, their colours and the craftsmanship that goes into designing their jewellery. More so my passion for design and search for unique and elegant jewellery pieces led me into taking a big leap into the world of jewellery design, making the move from the world of IT, so I retrained to study jewellery design. I started making jewellery for myself, family and friends, and I became confident enough as a designer, and that was how Bello Creations was born. Bello means ‘Beautiful ‘ in Italian.
Why should anyone use your service or product?
My Jewellery is made with love, and driven by passion. It evokes sophistication, a sense of beauty and uniqueness. And most of all, my pieces are all handcrafted, contemporary and exclusive, making a statement whenever they are worn.
"My pieces are all handcrafted, contemporary and exclusive, making a statement whenever they are worn."
Tell us a little about your team
I am a team of one at Bello Creations, with business advice from coming from my husband and design advice from my sons.
Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?
I would say I started my journey officially about six years ago, and it’s been a journey of doing what gives me satisfaction as I only started with a passion for design and no business background. But with the help of my business adviser and mentor, I have learned a lot of things about running my own business.
What are your future plans and aspirations for your company?
I believe that making a “personal connection” is the key to creativity and the perfect design for my clients. Through personal connection my inspiration flows. As a result, I am able to surprise and delight my clients by delivering beautifully designed pieces reflective of their personality and personal style. In the future, I am looking to expand my business by creating other fashion accessories and securing more stockists.
"I believe that making a “personal connection” is the key to creativity and the perfect design for my clients."
What gives you the most satisfaction being an entrepreneur?
The positive comments and reviews from my satisfied and happy customers. Also, the ability to show my creativity and passion for what I love doing, and being my own boss, which gives me the flexibility to spend time with my family.
What's the biggest piece of advice you can give to other women looking to start-up?
To have the passion for what you do and make sure you have a business adviser and mentors in place to guide you through the journey.
Contact or follow Bello Creations
Why LoA loves it….
There is nothing quite as powerful as seeing passion-driven women entrepreneurs succeed, and watching them build great companies and brands that are the result of that passion. Tayo Bello exemplifies this type of entrepreneur and her work speaks for itself in the world of contemporary jewellery design, where the Bello Creations brand is winning fans around the world. --- Melanie Hawken, founder and ceo of Lionesses of Africa