SuzieBeauty officially launched the first Kenyan line of cosmetics products back in 2012 – developed by an industry professional, for the everyday African woman. This month saw the leading brand announcing it has expanded it’s range to include skin care.
Professional Make-Up Artist and Founder of SuzieBeauty, Suzie Wokabi, has made a breakthrough in the African cosmetics market. Her distant dream of one day starting her own cosmetics line was forced to become a priority because of the state of the cosmetics retail market in Kenya. All the high quality products in the market were unaffordable, and the affordable make-up product lines were of poor quality. The process of developing SuzieBeauty – the cosmetics line – hence began in early 2009.
"We're so excited to have finally launched our new SuzieBeauty skincare range! It includes a Make Up Remover, Cleanser, Toner and Moisturizer which are now available in all our shops!" - Suzie Wokabi
Suzie Wokabi - The startup story of an entrepreneur with a vision to create Kenya's first homegrown make-up brand
The growing market and need in Africa for an authentic, affordable and high quality make-up brand created specifically for African women, inspired Kenyan entrepreneur, Suzie Wokabi, to launch a new trailblazing cosmetics brand, Suzie Beauty Ltd. The result is a world-class produc
After two years of product, market and manufacturing research, Suzie developed a range of product that is targeted to the African woman. Suzie had the foresight to understand that the African woman is becoming more image savvy by the day, with her beauty needs growing more sophisticated. She also had the advantage, being a top make-up artist in the industry, of working with the many skin tones and understanding, on a very basic level, the needs of the African woman’s skin.
The SuzieBeauty brand was acquired by the Flame Tree Group in December 2015. Suzie’s goal has been to build a company that will be a major player in the international beauty market, after establishing itself in all the relevant African markets. Having gained market share, SuzieBeauty is now launching a much sought-after skin care range. The debut products include MAKE-UP REMOVER, CLEANSER, TONER, AND MOISTURIZER. Suzie’s priority is her customers’ wants and preferences. Key ingredients used tap in to the African core of the line: Avocado, Aloe, Coconut, and Olive Oil, and plenty of antioxidants. As usual, all ingredients used are non toxic, allergy tested, and not tested on animals.
You can find SuzieBeauty online at www.suziebeauty.com or call +254.736.789.432 and +254.708.789.432 for further information.
Check out photos from the launch event: