As a modern entrepreneur you need an incisive vision; for both what your brand stands for and where it’s headed. You need to communicate in a way that always enchants your audience and you need to retain that focus in an increasingly noisy world. In her latest book, Brand Brilliance, bestselling author and branding expert Fiona Humberstone will take you on a comprehensive journey. She will help you to define your dream clients, refine your message and up your marketing game.
Fiona Humberstone in her book, Brand Brilliance: Elevate Your Brand, Enchant Your Audience, will bring substance and clarity to your brand, bring into focus the things that really matter and enable you to communicate with flair and intention. All in her trademark inspirational, practical and easy-to-implement style. Expect to feel empowered, inspired and energised! Branding your business well is more important today than it’s ever been. And it’s about more than visuals. It’s about having a strong message, a clear vision and owning your style. It’s about knowing your worth, celebrating your magic and creating a destination brand. It’s about making your business the only logical choice for your ideal clients. Cutting through the noise, captivating your clients and retaining this focus can feel overwhelming. Because as a modern entrepreneur as well as the actual, you know, running of your business, you have a few other vital roles to fulfill. You need to be Creative Director, Art Director, Stylist, Photographer, Designer, Head of Product Development and Social Media Manager all rolled in to one. And that’’s just the marketing! Packed with insider know-how, tried and tested processes and inspirational examples from more than 50 businesses, Brand Brilliance will help you enchant your audience and streamline everything you do. It will reignite your vision, focus your energy and take your brand to a whole new level.
What do you dream of for your business? You have within you the power to create something extraordinary. A business that plays to your strengths, attracts the sorts of clients you dream of working with and one that you can be proud to call your own.
Whether you are about to launch something new, or you’re reinvigorating an existing company, you have the opportunity to create something really special. You just need a little inspiration, a good sprinkling of know-how and an experienced hand to guide you.
Think of it as your guide to modern marketing for visionary entrepreneurs.
About the author
Fiona Humberstone helps entrepreneurs create powerful, engaging brands. Author of the bestselling How to Style Your Brand, founder of the sought-after Brand Stylist workshops and blog, Fiona's inspirational and creative style brings clarity and momentum to every project she works on. Fiona has been styling brands, creating websites and running workshops since 2000 and it's this experience combined with her tried and tested process and exacting creative eye that makes her books so successful.
Having founded, grown and sold one of the UK's most successful brand styling companies, Fiona now works as a freelance Creative Director for branding projects and consults for design agencies who want to sell more creative work. Fiona is now writing her third book. Finding the time isn't easy, but, in half an hour a day, she is getting there!
Why LoA loves it….
There is not a woman entrepreneur out there who doesn’t need to keep working on her personal and business brand in order to stay connected and relevant to her customers. But it can be tough to find the time, the inspiration, and the motivation to keep that brand top of mind when trying to balance all the other demands of running a successful business. That’s where Fiona Humberstone’s no-nonsense and practical approach to brand building for entrepreneurs comes in, and her new book is a breath of fresh air for all those looking for brand marketing inspiration. It’s a must-read for any woman entrepreneur passionate about her brand and wanting to take it to the next level! --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa