There is nothing more powerful than finding your voice and making it count, and in Mozambique, one entrepreneur is doing just that, in the process helping big businesses and brands to get themselves noticed. Madina Abacar, the visionary behind the highly popular Miss Abacar blog, is using her influential voice and her powerful blogging platform to great effect for all who use her services.
LoA met with this passion driven powerhouse to find out more.
What does your company do?
My business, Miss Abacar, is a blog which focuses on the world of fashion, health, philanthropy, lifestyle and everything that has color and life, with the goal of being an influential voice and advertising vehicle for Mozambican brands.
"Miss Abacar, is a blog which focuses on the world of fashion, health, philanthropy, lifestyle and everything that has color and life."
What inspired you to start your company?
My mother inspired me. And also because in the modern era and with globalization and the resulting use of more and more mobile communication devices such as cellphones, IPads and computers, the blog serves as a fast, safe, effective and dynamic means of disseminating information, products and services. As a result, it represents a modern and comprehensive advertising medium.
Tell us a little about your team
At the moment we are four people in the Miss Abacar team including myself as founder, a makeup artist, a photographer and an assistant.
"Deep down, this new and exciting blogging space shares a lot of everything I do and experience, and how I see the world."
Share a little about your entrepreneurial journey. And from do you come from an entrepreneurial background?
From 2013 to 2014 I was a Publicity Model was best known as the face of Mcel, Magazine Moz Celeb and the brand Taibo Bacar. In 2014, along with a friend, Jessica Laírs, we created the brand DICAPU, with the aim of creating and customizing a range of clothes, shoes and accessories using Capulana - the famous textiles from Mozambique. From 2014 to 2015 I then moved onto being the fashion editor of the Mozambican magazine of Economy and Business “Horizontes". From 2015 to 2017, I took up a new role as Agent of the well-known basketball player of the Sport Group of Maputo and of the National basketball team, Pio Matos Júnior. In 2016, I joined some friends to embark on a passion driven initiative, Movement October Rosa Mozambique, which aims to raise awareness of the importance of preventing and fighting breast cancer, and helping women struggling to survive with the disease. The movement is now going into its 3rd year and the goal is to expand throughout the country. Because I have many passions, I decided in May 2017 to create the blog Miss Abacar. Deep down, this new and exciting blogging space shares a lot of everything I do and experience, and how I see the world. In the future, I would like to extend the platform to host other Mozambican bloggers in a kind of bloggers' agency so that there is an increasingly broad and diverse movement of influencers in the country.
"In the future, I would like to extend the platform to host other Mozambican bloggers in a kind of bloggers' agency so that there is an increasingly broad and diverse movement of influencers in the country."
What gives you the most satisfaction being an entrepreneur?
The fact that in my plan I can be an ambassador for several brands, making the blog something that is both sustainable and remunerated, and has 3 permanent employees that help keep the blog active and functional. The fact that we can show the world what is good and beautiful in Mozambique.
What's the biggest piece of advice you can give to other women looking for a start-up?
Never and never give up on your dreams! We are responsible for creating the world we want to have and any step, no matter how small, is giant and sure to make a difference in people's lives.
Contact or follow Miss Abacar
Why LoA loves it….
You have to love those women entrepreneurs who think big and who know how to leverage their personal skills and talents to create a highly successful business and personal brand. Madina Abacar is a real force of nature, who not only thinks big as an entrepreneur, she also makes big things happen. She is harnessing her significant knowledge of the fashion and lifestyle industry to create a platform where brands seeking a share of voice can connect with an audience of potential followers and customers. Madina is definitely a business builder to watch over the coming months as she builds a high impact brand and a reputation as a successful serial entrepreneur. --- Melanie Hawken, founder and ceo of Lionesses of Africa