What if you could increase your income, health and happiness with a few simple steps? How would your life be different if you had more financial freedom, time flexibility, energy, motivation, confidence and self-belief? What if you could hit your business, personal and financial targets easily and make a huge difference in this world? Imagine waking up every morning with no boss, looking forward to your day, working and living with purpose, passion and profit. In her new book, Mid Life Career Rescue, author and career expert Cassandra Gaisford suggests you employ yourself and get the career you have always wished for.
In her new book, Cassandra Gaisford provides simple but powerful and easy to implement ways to start a passion and purpose driven business. Based on survey research, personal achievements and her professional expertise and success as a career and business start-up coach Gaisford answers the question: how to employ yourself, start a business and live more. In Mid-Life Career Rescue: Employ Yourself, you’ll learn the following:
- Why successful people work with passion and purpose
- How to identify your REAL priorities
- How to decide what to do and find an idea that will be successful
- How to find the right product for the right market
- How to create a passion-driven business and still pay your mortgage
- How to identify ways to beat any skills gaps
- How to start a business with zero start-up capital and finance your career
- How to start your business with a ‘career-combo’
- How to maintain cashflow and create a healthy profit
- How to create and enjoy freedom of lifestyle
- How to maintain balance and avoid burnout
- How to overcome the fear of failure, boost your self-esteem and super-charge the confidence needed to make an inspired change
- How to replicate proven marketing systems and sales strategies that Amazon bestselling authors and other successful business people use every day to find customers
- How to create a Love Mark and Loyalty Beyond Reason
- How to escape the 9-5 drudge, live and work anywhere and join the new rich
If you’re like many people who’d love to be their own boss, but don’t know what you could do, this book will help provide the answers. This isn’t a quick-tips-start-your-business-tomorrow, follow-these-steps-in this-exact-order kind of book. Simply put it’s based on the author’s real-world experiences starting and growing many successful businesses, and the experiences of other people like you. Woman and men in their mid-life who want to be their own boss; to live and work with passion – and still pay the bills! You’ll read about a diversity of people some who made firm plans, others who made inspired leaps. Like Joy, who had spent 10 years as a Legal Conveyancer, but wanted to do something more creative. With no formal training in design she created a successful interior design business. Read about Dame Wendy Pye, who was dumped from her job and, vowing to prove her former boss had made a huge mistake, went on to create her own multi-millionaire dollar publishing business. Whether you are a start-up entrepreneur, or a businessperson looking for a fresh start, Mid-Life Career Rescue: Employ Yourself will help you make the right moves to choose and grow your business with confidence.
I know what it’s like to yearn for something better but to wonder if you have what it takes to make it on your own.
Self employment is an excellent option for Mid-lifers. While some employers may consider your age or wealth of experience to be a liability, that same experience is an asset when you are running your own show.
I created this book for people like you who yearn for more autonomy and have ever thought, ‘I want to start my own business, but I don’t know what to do.’
Whether you are a startup entrepreneur or a business person looking for a fresh start, Mid-Life Career Rescue: Employ Yourself will help you make the right moves to choose and grow your business with confidence.
About the author
Cassandra Gaisford is a best-selling author, holistic psychologist, career counsellor and life coach. She also trains other people who are passionate about making a difference in peoples' lives to be professional career and life coaches. Amongst other things she loves! She's a corporate escapee who now lives and works from her idyllic lifestyle property overlooking the Bay of Islands, New Zealand. She's a mid-lifer who wants more from her work life then to go work, grit her teeth and bare it. She wants to work with joy, passion, purpose and fulfilment - and she still wants to pay the bills! She's grateful to say that she's achieved all of those desires, and more. Through her books and services she is looking forward to helping you achieve those things too. Cassandra's been a travel manager, recruitment consultant, outplacement consultant, Human Resources manager, leadership coach and change catalyst and a wide range of other roles working in large multi-national corporations and non-for-profit organisations. She is also a sought after public speaker and creative entrepreneur. She has set up businesses for herself and for others, including an Employee Assistance Programme provider wanting to add career coaching to their list of services. Cassandra 'walks the talk' - she has reinvented her working life multiple times in the search for career nirvana and she's happy to say she's found it. Equally satisfying to her is that she's been able to share the knowledge she has gained. Over the years she has helped thousands of people from diverse backgrounds and circumstances find or create work they love, and to enjoy their lives. Her journey and lessons learned are shared in her book "Mid-life Career Rescue: How to confidently leave a job you hate, and start living a life you love, before it's too late.” Her other non-fiction books include Boost Self-esteem Fast, Boost Your Courage, Employ Yourself and a range of other titles. Cassandra is also an award-winning artist and writes romance novels and historical art related fiction. She loves travelling, orchids, the arts and anything that is beautiful and uplifting.
Why LoA loves it….
For many people, taking the first step into the world of entrepreneurship is always the hardest part, knowing how to start a business, how to take an idea or concept and turn it into a viable business proposition. In her new book, Cassandra Gaisford provides some great insights and really practical advice on how to empower yourself and take that all important first leap into building a business and becoming independent. --- Melanie Hawken, founder and ceo of Lionesses of Africa