“In the current competitive landscape, marketers need to optimize around the shift to mobile in order to increase sales.”
- Lynette Hundermark is an enterprising South African techpreneur and co-founder of Useful & Beautiful, a mobile product strategy, design and development company. Lynette has a degree in Computer Science & Psychology and prior to launching on her own held various technology roles with companies such as the Naspers Group, HSBC, Citibank, and Tesco. Lynette's appetite for the mobile space, while keeping abreast of the latest industry trends, has established her locally as an expert tech commentator and opinion leader. She is also involved in a variety of mentorship programmes that aim to build a greater community of passionate people in the tech and mobile field.
Read Lynette's startup story.