In her latest book, Creativity Rules, international bestselling author and Stanford University professor, Tina Seelig, adapts her wildly popular creativity course to a practical guide where entrepreneurs can put their best ideas into action.
For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality. Readers will learn how to work through the four steps of The Invention Cycle:
- Imagination (envisioning things that do not yet exist)
- Creativity (applying your imagination to address a challenge)
- Innovation (applying creativity to generate unique solutions)
- Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others).
Using each step to build upon the last, readers can create something much complex, interesting, and powerful. Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.
I believe there are three crucial elements needed to build a bridge to the future you want to create. The first is an entrepreneurial mind-set that allows you to see the world as opportunity rich. The second is a specific set of tools for solving problems and taking advantage of opportunities that you inevitably encounter along the way. The third is a clear road map for moving from inspiration to implementation.
Entrepreneurship isn’t just about starting companies. It’s about starting anything! Entrepreneurship involves building the knowledge, skills, and attitudes needed to see problems as opportunities and to leverage resources to bring ideas to fruition.
It’s a crime not to teach people to be entrepreneurial. We’re each responsible for building our own lives and for repairing the broader problems of the world. Skills related to innovation and entrepreneurship are the keys to seeing and seizing those opportunities.
About the Author
Dr. Tina Seelig is Professor of the Practice in the department of Management Science and Engineering at Stanford University School of Engineering, and faculty director of the Stanford Technology Ventures Program. She teaches courses on creativity, innovation, and entrepreneurship at the d.school at Stanford University. Tina earned her Ph.D. in Neuroscience from Stanford Medical School, has worked as a management consultant, a software producer, and as an entrepreneur. She has received many honors, including the SVForum Visionary Award, the Gordon Prize from the National Academy of Engineering, and the National Olympus Innovation Award. She has also written 17 books and educational games, including What I Wish I Knew When I Was 20 (2009), and inGenius: A Crash Course on Creativity (2012), and Insight Out (2015.) Her newest book, Creativity Rules was released in Sept 2017.
Why LoA loves it….
For many aspirant entrepreneurs, knowing how to turn creative ideas into viable business propositions can be the hardest thing to do. But, now help is at hand in the form of Tina Seelig’s new book. She takes readers through a practical journey that unlocks their creativity and channels it through a process of innovation and entrepreneurship, dispelling many myths along the way. This is a great read for any would-be woman entrepreneur who needs a kick-start to turn their creative passion into profit. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa