Sugarbird Gin, the award-winning brand created by savvy South African business woman, Nzeka Biyela and her business partner Rob Heyns, is launching its new gift packaging just in time for the upcoming festive season. The packaging is a beautiful expression of the brand and its story. More exciting news, they are also launching a new 1L bottle which comes with its own unique story.
The new exciting edition to the Sugarbird Gin family is the gin bauble which is a fun seasonal offering exclusive to Makro stores in South Africa. The pack contains 5 colourful baubles each containing 40 ml of Sugarbird® Fynbos Gin, roughly a single shot of gin. Once emptied, they can be rehung as decorations for your Christmas tree.
The products with the exception of the baubles are available from most liquor retailers like Makro, Ultra Liquors and Norman Goodfellows as well as online from Yuppiechef. For more info check out their website Sugarbirdgin.com where they are constantly updating their stockists page with new locations. The craft gin with its state of the art label design stands out on any shelf and it compliments the true essence of the gin.
Nzeka Biyela and Rob Heyns, the founders of the League of Beers, South Africa’s online craft beer store, and the distilling experts, Kelly and Mark Goldsworthy launched Sugarbird® Gin late last year. Since its inception in late 2017 it has already been making waves in the South African gin market. It was launched through a crowdfunding campaign which by the end saw the brand breaking the South African crowdfunding record. It also recently scooped up a gold award in the ‘Distilled’ category at the 2018 Vitis Vinifera Awards so it’s safe to say that Sugarbird Gin is set to keep soaring.
Supporting local entrepreneurs
The Sugarbird is about flying and letting others fly. The founders of Sugarbird® Gin see entrepreneurship as both a vehicle for positive change as well as a way of creative expression. With every bottle sold they contribute towards various projects that they aim to empower entrepreneurs in South Africa. Although they work with all entrepreneurs, their focus is on women, previously disadvantaged people and entrepreneurs who are looking to improve their community or the environment. Their current initiative is in partnership with the Koi group. Every 1000 bottles sold affords a place for an aspiring entrepreneur to attend a 4 day, 2 part bootcamp that helps with ideation, team formation, starting and financial management toward profitable cash flow generation.
They launched an Entrepreneurial Mission in partnership with Koi Group because entrepreneurship is dear to their hearts. With every bottle sold they contribute towards empowering entrepreneurs in South Africa.
More about Sugarbird Fynbos Gin
Sugarbird Gin was born out of an entrepreneurial wish to bring affordable and delicious tasting gin to all. This gin is also a vehicle for female entrepreneurs and offers bursaries to further their skills and launch their innovations. Sugarbird Gin is a testament to the many flavour notes of South Africa indigenous flora and distillery methods and has a bouquet of fynbos, rooibos, honeybush, rose geranium and the Cape May Flower (sourced by botanists from Table Mountain). What makes Sugarbird® Gin unique is its perfect balance between floral and citrus notes. Whereas other gins lean towards one flavour or the other, Sugarbird® Gin embodies both its ingredients and is perfectly balanced to bring you a taste that’s as good - if not better - on its own as it is when mixed. This gentle-bodied gin is made for every day sipping. The taste is subtly reminiscent of a London Dry, but offers a sweeter note on the finish for a lasting flavour experience.