by Tumi Frazier, founder of Tumi Frazier International
How do you make the most crucial decisions in business? — the decisions with too many variables and moving parts that ultimately demand more than rational analysis? Should you rely on your gut feeling to make such decisions or any other business decisions for that matter? If so, under what circumstances should you trust your gut feeling or intuition as an entrepreneur?
I came across a recent research study that shows that over and above the intelligence center that we all know, which is the brain in our heads called brain one; there are two newly discovered intelligence centers called brain two (the gut) and brain three, (the heart). It is said that the highest reasoning and the brightest imagination involves the three brains working together; (the brain, the gut and the heart).
Physiologists now know that there are more neural cells in the gut than in the entire spinal column; as a result the enteric (intestinal) nervous system can gather information and adapt to the environment. So, gut feeling can no longer be dismissed or labelled wishy-washy.
Think about the time when you had to recruit for a key position in your business. Without any doubt you would have asked for the candidate’s CV, conducted reference checks and any other assessments to ensure the candidate was competent and a good fit for your business. However, you still would have had to go with your gut feeling to make the final decision because you didn’t know for sure whether the candidate will work out or not. So, there may be times when intuition helps narrow down the options, which can then be analysed in a logical and rational way. There may be other times when you start with analysis and then use intuition or gut feeling at the end.
Essentially, when you are on an unfamiliar territory, with little or no data for you to make an informed decision that’s when you are likely to use your gut feeling.
Sometimes, you may have gone through all the available data but still need that one final step to make a final decision. At times when you have years of experience doing something, you may use your gut feeling because you have learnt what works and what doesn’t. So, through repetition and feedback that eventually becomes embedded as intuitive learning you are in a position to make fast and effective intuitive decisions about the situation.
Ultimately, we should use both intuition and analysis to make important business decisions because intuition on its own may be subjective and biased.
Tumi Frazier is a South African entrepreneur, professional speaker, author, TV personality, consultant, and founder of Tumi Frazier International, Tumi Leadership Academy, and Tumi Foundation. Tumi is an internationally acclaimed Leadership and Change Management expert who has worked with high profile clients and organizations across Africa, United States and Europe. Tumi has authored 4 books: Courageous Stories of Inspiration; In the Midst of the Storm; Stepping Stones to Success; and Your Moment. Follow Tumi Twitter | LinkedIn
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