"It was my dream to capture true African luxury, change the world's perception of Africa and produce a luxury brand that is truly African in origin, nature and tradition."
- Swaady Martin, is founder of YSWARA, a rapidly growing African luxury brand. YSWARA creates elegant, high-end products using the continent’s natural resources, all produced by African artisans. The product range centres around exquisite teas sourced from across Africa, Swaady aims to capture a true spirit of African luxury by reviving Africa’s endangered cultural heritage and unique ancestral craftsmanship. YSWARA is present in 4 countries -- South Africa, Nigeria, Cote d’Ivoire and France -- with 15 different direct and indirect retail points.