Despite the fact that more Canadian women are starting small businesses than ever before, a whopping 79% of them earn less than $22K a year; Statistics Canada reports that fewer than 5% earn more than $100K annually. For business mentor Diana Lidstone, author of Shift into Rich: Navigate the 9 Roadblocks to Small Business Success, this just isn’t good enough.
Time and again over the past 30 years, Diana Lidstone has watched in frustration as countless women started a business full of hope, only to sink into despair as the family finances evaporated and the debts mounted. Her own career trajectory, fueled by an outrageous determination, has seen her to build five highly profitable businesses, and she has faced first-hand—and navigated around—the unseen roadblocks that threaten the success of all entrepreneurs. She has distilled her wisdom into a different kind of business book, one that is dedicated to ensuring that other women can generate the results they desire and deserve.
Shift Into Rich is about results. It takes readers on a “road trip” that sees the entrepreneur as the driver of a vehicle: you know your business’s starting point and you have some idea of where you want to go. Diana fills in the points in between, outlining the nine major roadblocks that get in the way of an entrepreneur’s success, and providing powerful action steps to avoid them.
Shift Into Rich provides the GPS you need in order to avoid the unexpected detours, potholes and roadblocks that are slowing you down on your business journey. It will help you save time and money and ensure you reach your destination … wherever that may be.
Over the last 30 years, I’ve watched hundreds of women struggle to build profitable businesses. They started businesses with a dream only to close their doors in debt. They started a business based on their passion, but didn’t know how to turn it into profit. It’s not only puzzled me, it’s also made me extremely sad.
Today women are starting businesses more than ever, and each one of them deserves to be successful. Each one of them deserves to Shift into Rich, to build a business that will support the life they desire.
This book is about the roadblocks that no-one told me about as I was building my business. It’s a book about creating a roadmap for your business journey, one that will anticipate and avoid those road blocks.
About the Author
Diana Lidstone is a Growth Strategist, Speaker and Business Coach who works with business owners to take their business from where they are now to the destination of their dreams (or as Diana calls it – Successville). Growing a business isn’t just about increasing sales; it’s about growing as a leader, growing profits, growing systems and growing a corporate culture. After 30 years in business, Diana Lidstone has gathered wisdom and rock-solid advice that has helped hundreds of business and professional women double or even triple their sales AND free up more time for the things they love. Her signature system helps coaches, consultants, service-based professionals network marketers and even retailers map out their route to success no matter what their current stage of business.
Why LoA loves it….
Diana believes that you do not have to wait until everything is perfect or your plans are in place or you have all the funds ready to be put to work. If you have and idea, and you are willing to take action, and believe in yourself and are willing to bet on yourself, you are good to go. In this highly practical and inspirational new book, she has created a reality check guide with tons of step-by-step tools to get your business on track. It’s a great read for any aspirant woman entrepreneur who wants to take the next step. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa