By Kefilwe Morobane, Founder and Managing Director of Giving Wings
Recently, I had the honour of being interviewed on a local radio station in Johannesburg, Radio 702, to share my entrepreneurial journey and passion for youth development with the Friday presenter stand in for the popular Redi Tlhabi show - Mr Frank Magwegwe. The interview was scheduled for 11:00 am and the producer requested that I arrive at 10:45 am on that Friday. What transpired was a testament to the power of punctuality.
Traffic is a mission in Johannesburg, especially in the Sandton area where the 702 studio is based, so I knew that I had to plan my time well, be punctual or else I would miss this phenomenal opportunity! I arrived at the studio by 10:20 am (approximately 30 minutes before the interview). Then suddenly, the producer arrived and said, “Kefilwe our guest for the 10:30am interview has not arrived, there is a possibility he is running late so we have to start with your interview now!" "Oh nooo", I said. I have told all my family and friends to tune in at 11 am”. “There is nothing we can do, you are here and the show must go on… let’s proceed with your interview”, the producer said.
And we proceeded! The interview was originally scheduled for 16 minutes but ended up being a 36-minute interview that ended at 11:15 am! So, for being punctual I ended up having more time on air to share my business journey and hopefully inspire more listeners! As I reflect on my 702 interview experience I am reminded of the power of punctuality.
Over the years I have realised how critical punctuality is for success. As a professional, it is imperative to be on time! One should avoid being late as it is unprofessional. There will always be traffic or disturbances on the road and one should plan one’s time well. Ideally, arrive 15 to 20 minutes before the meeting starts.
Punctuality displays a person's respect for people and time, it is good business etiquette! I understand that for some people it is easy to be punctual and for others, it can be difficult. Today I want to encourage you to be punctual for all meetings and engagements because, just like me with my radio interview, there are many benefits of being on time.
If you would like to listen to my interview on 702 with Mr Frank Magwegwe, here is the link to the podcast.
Kefilwe Morobane is an award-winning Public Speaker, Communications Specialist and Social Entrepreneur. She is the founder and Managing Director of Giving Wings, a Communication Skills Training Company. Kefilwe holds a B Com Honours degree in Communication Management and is currently pursuing her Master’s degree in Communication Management from the University of Pretoria. She is passionate about developing effective communicators and has facilitated workshops for a wide range of reputable organisations, equipping professionals with the necessary tools to help them excel in the workplace. Kefilwe has been featured on numerous media platforms namely: 702, SABC News, Power FM, Kaya FM, ETV, DRUM Magazine, SA FM, Tshwane TV and many more.
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