"The luxury industry is a great economic growth driver and can be a fantastic export champion... The luxury industry creates jobs and generates activities in a large variety of areas, including publishing, advertising, public relationship, tourism, real estate, culture and education."
- Swaady Martin is the Founder and CEO of the socially responsible gourmet brand YSWARA. After a successful 10-years career at General Electric Co., Swaady wanted to contribute to the reversal of the African commodity trap by adding value locally and creating exceptional products from Africa's agricultural wealth. YSWARA's star product is African artisan tea created with African ingredients and inspired by the rich narratives from the continent.