As an entrepreneur, do you feel awkward at business networking events, does networking not come naturally to you? Do you wish you could decode people better in your day to day business interactions? Perhaps you need to learn the science of succeeding with people.
As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections.
Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example…
· How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections.
· How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions.
· How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone dopamine in listeners.
When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You’ll never interact the same way again.
This book will teach you how people work. If you know exactly what makes people tick, you can optimize your behaviour, interactions, and relationships.
As diverse as we all seem on the outside, our inner workings are quite similar, if not eerily predictable. We just have to find where to look.
I joke that people skills are the social lubricant of life. When you understand the laws of human behaviour, everything goes more smoothly.
About the author
Vanessa Van Edwards is a behavioral investigator and published author. She runs a human behavior research lab where she uncovers the hidden forces that drive our behavior called the Science of People. She is fascinated by body language, leadership and charisma and writes about these topics for CNN, Fast Company and Forbes. She also writes a monthly column for Entrepreneur Magazine and the Huffington Post. Her innovative work has been featured on NPR, Business Week and USA Today. More importantly, she's addicted to sour patch kids, airplane coffee and puppies.
Why LoA loves it….
Networking and meeting new people in business and life is not something that comes naturally to everyone, yet for entrepreneurs building relationships is critical to building successful businesses. In Vanessa Van Edwards’ new book, Captivate, she brings some practical advice, tips and exercises to help even the most reticent business networker become more comfortable in getting out there, meeting new people, and making an impression. It’s an easy and uplifting read for any entrepreneur in need of a boost on the confidence front. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa