Entrepreneur Carolyn Hern owns and operates two fitness studios, and these businesses have given her plenty of insight into the mistakes many entrepreneurs make when starting their own operations. In her new book, She’s On Her Toes, Carolyn uses her own personal story of success to inspire and guide you on your journey, steering you away from the pitfalls that ensnare many new business owners.
Carolyn Hern knows that if you’re planning to open a business, whether in the fitness industry or any other field, you already have the necessary passion. Passion, however, is not enough. Businesses fail because of inaccurate perceptions about money, lack of business experience, shaky leadership, disengaged employees, and overworked owners. In her new book, On Her Toes, through strategies, case studies, and personal anecdotes, Carolyn shows you how to:
• identify and hire committed employees,
• practice stable management techniques,
• effectively lead your team to success,
• run your organization with minimum stress,
• recognize when it’s time to expand, and
• grow your business into something amazing!
In addition to her experiences in the boutique fitness industry, Carolyn also opens up about the challenges she faced working in a corporate job—important insight that will take you far in any field. She shares her personal journey from MBA grad and investment banker to successful owner of two Pure Barre studios. It’s a funny, thoughtful and how-to guide of lessons learned and practical tools - full of insights for any business leader.
I am passionate about my businesses and leading my team and She’s On Her Toes is a forum for me to share what it’s really like working on my business–you know the stuff they don’t teach you in business school.
While I have an MBA from Wake Forest University, have worked in politics and investment banking, nothing is as challenging as owning and operating my own business.
Women want to buy from other women. Why? Because when women make purchasing decisions, they require a high level of trust. And women trust other women, which means, the future of sales is female.
Women aren’t afraid to hustle. Translated into business, extra hustle means extra revenues. If your business maintains a culture of going above and beyond for your clients, they’ll remain loyal and you’ll be able to forecast continued sales growth.
About the author
Carolyn Hern is a happy and active entrepreneur and owner of a small business, operating two Pure Barre studios in Winston-Salem, North Carolina. She manages twenty employees, and in the course of her work, she has learned many lessons about management and leadership in the fitness industry. She received her master’s degree in business administration from Wake Forest University. She has worked in politics and investment banking, but she ultimately realized her true passion was to run her own business.
Why LoA loves it….
Many businesses fail because they didn't ask for help! In her new book, Carolyn Hern shares her experience of knowing the right time to ask for advice and then knowing how to implement that advice to turn a business vision into a success story. She shares her personal insights of how she has navigated the ups and downs of running people oriented businesses, learning from the mistakes, failing and succeeding, and now passing that experience onto others. This is a great read for those who want to learn from a fellow entrepreneur who has been there, got the T-Shirt, and is now building a highly successful business that is growing. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa