Being customer centric is the key to business success, and in the case of Amanda Ioannoy’s business, Ambella Corporate and Promotional Gifts in South Africa, she understands how to connect with customers by providing quality gifting and promotional merchandise options that can effectively promote company brands.
LoA found out more about this established South African entrepreneur who is helping to create thriving brand cultures in the country.
What does your company do?
Ambella Corporate and Promotional Gifts started off in 2008, inspiring brand solutions that go above and beyond expectation. This upmarket Corporation has grown from strength to strength, broadening its scope of expertise to event and display signage, as well as corporate event management. With the likes of many well established brands to the company’s extensive portfolio, Ambella’s key to success is driven by a proven track record of excellent service, whilst still embracing the core values of integrity, innovation and quality.
"Ambella Corporate and Promotional Gifts started off in 2008, inspiring brand solutions that go above and beyond expectation."
What inspired you to start your company?
Owner and East Rand entrepreneur Amanda Ioannoy made her first mark in the Business world 18 years ago. With extensive knowledge in the pharmaceutical, packaging, sales and music industry, this calculated risk taker decided to branch out on her own, and Ambella Corporate was born. With a B.Comm degree in Business Management and as a dedicated wife and mother to two beautiful girls, Amanda embodies the lifestyle and career aspirations of any young female. Amanda’s vision to enrich the brands she works with, and positively impact the corporate world by creating thriving brand cultures - this has led to her rising success.
Why should anyone use your service or product?
High quality, excellent service and national coverage, emphasise our philosophy of cultivating relationships with clients, and not only meeting, but exceeding, expectations.
"Ambella’s key to success is driven by a proven track record of excellent service, whilst still embracing the core values of integrity, innovation and quality."
Tell us a little about your team
Born and Raised in the East Rand, team member Varisha Singh entered the multi-faceted Somatology profession in 2007 and is internationally accredited in her field. Whilst working abroad Varisha’s passion for Marketing and Media was ignited and with a burning desire to grow, she entered the Marketing world. She brings with her, over 6 years of experience in marketing, communications and Brand development with a customer centric focus, to her role at Ambella Corporate. Miss Singh’s areas of expertise include: Strategic Planning, Market Research, Competitive Analysis, above and below the line Marketing, Brand and Product Development. Together with founder Amanda Ioannoy, this dynamic team have travelled the world, to bring the latest trends and innovations to their clients, and take great pride in their personal integrity, strong work ethic and professionalism
What are your future plans and aspirations for your company?
Another growing passion for Ambella Corporate is empowering women, with the focus on the foundation phase of life: building and uplifting young females to become confident self-loving and resilient adults who are able to fearlessly deal with life's many ups and downs. Building a generation who have faith, and believe in not only themselves, but also in a society that unitedly, endeavours toward this goal. Having watched her mother from a young age as the first Female President of the Chamber of Commerce (1991), Amanda had big shoes to fill, as her thirst for empowering young women steadily grew. Ambella, in collaboration with other sponsors, has formed the Circle of Life Project – a perfectly balanced business model driven by the momentum to not only have the pilot model running, but also to have this project filter throughout Africa. It’s aim, to inspire and cultivate relationships in old-age homes whilst providing beautiful knitted garments to mothers and babies in need.
"Another growing passion for Ambella Corporate is empowering women, with the focus on the foundation phase of life: building and uplifting young females to become confident self-loving and resilient adults who are able to fearlessly deal with life's many ups and downs."
What gives you the most satisfaction being an entrepreneur?
The ability to make a difference with the brands we work with as well as in our communities.
"The belief in yourself is the most powerful attribute to have, and with this attribute already half of the battle is won!"- @amandaioannoy
What's the biggest piece of advice you can give to other women looking to start-up?
Dream big and aim even higher!
With many young women today, the lack of self belief and the "I Can" attitude is common, yet something as simple as this can change your outlook on any situation. The belief in yourself is the most powerful attribute to have, and with this attribute already half of the battle is won!
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Why LoA loves it….
At LoA, we love a business success story, and Ambella Corporate and Promotional Gifts is certainly one of those. Company founder, Amanda Ioannoy, understands the power of leveraging brands to make connections with customers and employees alike, helping companies to build their own brand loyalty in the process. In the world of corporate brands, Amanda and her company are a business force to be reckoned with. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa