Guest Post by: Tumi Frazier, founder of Tumi Frazier International
So, how important are business cards to entrepreneurs in this digital era? Over the years we’ve collected numerous business cards from people from all walks of life, some of whom we do not even remember. Over time, managing these business cards become cumbersome, especially without proper systems in place. With technological advances we can now install business card processing apps that can scan the cards and convert them into contact information. So the question is, do we still need to print business cards in this era?
Well, let’s not forget that this era is also about building relationships, global connectivity and collaboration. So, if you plan to build a global business, it is essential not to completely get lost in technology but rather be aware of cultures that still observe protocols for giving and receiving business cards.
Exchanging business cards remains an important form of business etiquette in some countries. In Japan for instance, the business card is viewed as a representation of the owner and is treated with utmost respect. So, understanding cultural differences will help you build trust and open channels of communication.
I’ve also noticed that business cards always tell a story which begins a conversation that you probably would not have had if you just exchanged details on your technical devices; especially when you have a card that stands out.
Therefore, the exchange of business cards is not only about exchanging contact details, but is a formal introduction to yourself and your business, and should leave a positive impression about you and your brand to aid future correspondence.
Your business card’s colours, fonts, the feel, and uniqueness say a lot about you. What impression do you leave on someone if you scribble your contact details on a piece of paper? Or cross out the old email address or number with a pen and quickly write a new one? Not only that, but the email you are scribbling down is a personal email address instead of a professional email address with a business domain.
How you present YOU is more important than your product or service because your fate could be sealed before you get a chance to utter a single word.
Create a compelling professional personal brand with your business card to build trust with your customers and associates.
Tumi Frazier is a South African entrepreneur, professional speaker, author, TV personality, consultant, and founder of Tumi Frazier International, Tumi Leadership Academy, and Tumi Foundation. Tumi is an internationally acclaimed Leadership and Change Management expert who has worked with high profile clients and organizations across Africa, United States and Europe. Tumi has authored 4 books: Courageous Stories of Inspiration; In the Midst of the Storm; Stepping Stones to Success; and Your Moment. Follow Tumi Twitter | LinkedIn
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