Guest Post by: Tumi Frazier, founder of Tumi Frazier International
One of the major challenges we face in Africa is lack of access to modern energy services. According to the International Energy Agency, six out of ten energy poorest countries are in sub-Saharan Africa; Nigeria, Ethiopia, The Democratic Republic of Congo, Tanzania, Kenya and Uganda. It is estimated that 600,000 people die prematurely each year from indoor pollution associated with open fires and paraffin inhalation. It is imperative that entrepreneurs not only focus on the obvious but rather question the status quo in order to come up with new or better solutions.
Disruptive technological innovation is necessary to bring about sustainable energy solutions in Africa. Innovation is a word that is frequently used in the business world and deemed a necessity for entrepreneurs, especially during these challenging times.
So, what is disruptive innovation?
Usually this occurs when a start–up company or other which has less resources than their larger and more established business counterparts, challenge those very same established businesses by refining and improving their products and services in order to appeal to the low–end, comparatively untapped markets.
The disruption is brought about by the ability of small businesses to successfully capture the market that the more established businesses usually overlook.
By delivering appropriate, sustainable, functional and cost effective solutions, consumers suddenly abandon the old for the new, making established businesses re-think their existing strategies.
It is not business as usual; think about the possibilities and what could be.
What are you doing to stimulate creativity in your business and get your competitors saying: “We never thought of it that way before?"
Remember, better, appropriate and affordable solutions are critical in Africa.
Tumi Frazier is a South African entrepreneur, professional speaker, author, TV personality, consultant, and founder of Tumi Frazier International, Tumi Leadership Academy, and Tumi Foundation. Tumi is an internationally acclaimed Leadership and Change Management expert who has worked with high profile clients and organizations across Africa, United States and Europe. Tumi has authored 4 books: Courageous Stories of Inspiration; In the Midst of the Storm; Stepping Stones to Success; and Your Moment. Follow Tumi Twitter | LinkedIn
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