There is an abundance of free information online, almost too much. Many entrepreneurs fall victim to information overload. Regardless of what business you own, you can benefit from the free or less expensive tools and technologies from the start. Author and entrepreneur, Beth Malatji, founder of Wealth Ladder Magazine, has some great tips in her new book The Bootstrapper’s Lifesaving Hacks.
As an entrepreneur, the odds are stacked against you. Especially if you bootstrapped or are running on a low budget. Most startups fail after the first few years, and even if they do manage to survive, that doesn't mean the startup will redefine an industry, become profitable, or change the world. Getting off on the right foot is essential to navigate a startup from its infancy to profitability. Luckily, there are startup entrepreneurs like Beth Malatji, who have gone through the same toils of limited resources, a non-existent reputation and concerns over cash flow, whilst building a startup business. Beth is happy to share her experiences to better prepare other entry-level entrepreneurs and startup CEOs for the journey ahead.
“As an entrepreneur who has invested significantly in my own startup, I believe that bootstrapping is the best option. It’s never easy, and it’s not always glamorous, but bootstrapping will force you to become a better, stronger entrepreneur with a more vibrant business.”
- Beth Malatji, founder of Wealth Ladder Magazine
Beth’s new book, The Bootstrapper’s Lifesaving Hacks, has an array of resources that most entrepreneurs do not have the time to test and validate beforehand. Together, these resources can give entrepreneurs the edge in a fast-changing business world, covering everything from coming up with the right idea, to the steps you need to take to launch your startup successfully. Added to that, is a workbook that will help aspiring entrepreneurs determine whether they are ready financially and psychologically to start profitable businesses. Beth also put together a list of 100 startup ideas that require less or no capital.
About the author
Beth Malatji is the founder of Wealth Ladder Magazine in South Africa, a digital publication that provides awareness amongst both the young and old around the opportunities and challenges of entrepreneurship, self-employment, and of their role in shaping their future and that of their country’s economic development. Beth enjoysbuilding businesses, learning and helping people, while connecting with extremely talented individuals.
Why LoA loves it….
All too often, fledging entrepreneurs get overwhelmed when starting up in business, often feeling like they don’t know enough about the basics of launching and running their enterprises. As a young entrepreneur herself, Beth Malatji understands this feeling all too well, and has launched a really practical, jargon free guide to help others as they navigate their way on their entrepreneurial journeys. It’s a great read for any startup.