The challenge for any young woman fashion designer just starting out is finding effective ways of getting their brands and their creations out into the marketplace and connecting with customers. South African entrepreneur, Thandiwe Makhanya, and her company A.T.L Events and Promotions, which specialises in creating, managing and executing brand awareness events, campaigns as well as promotions, has found a solution, and is launching a new event platform this February.
Thandiwe Makhanya’s latest fashion event, taking place on 6 February, showcases young South African designers working in the lingerie, swimwear and sleepwear business and provides a platform for these designers to showcase and give their brands critical and positive exposure in an affordable way. Companies and brands taking part in the showcase include Sassy Lingerie, DKSA lingerie, Creations by Patiswa (jewellery), and Only Do Bamboo (accessories). Thandiwe and her team are still in search of a swimsuit brand to complete the edition! The theme of this fashion showcase is Define Your Sexy! One of the event’s main sponsors is Four Cousins, a perfect fit with the fashion industry with launch of their creatively designed bottles. The DJs for the night are DJ Meech, Mr Sosha and Rawkidd. The event will be at the Greyville Convention Centre. VIP tickets priced at R350 include Complementary Champagne, snacks and drinks and General tickets(R250) include drinks only. Tickets are available immediately and first 10 people to buy tickets from viewing the LOA article will receive a free Four Cousins goodie bag and the first 5 to buy VIP tickets will receive a free Four Cousins goodie bag and a Be You Fragrance perfume. Please use the code LoA Define Your Sexy to claim! To enquire about tickets please email: email@example.com or firstname.lastname@example.org or email@example.com
Thandiwe will be shortly launching a new online store on the night of the fashion show. The name of the store is Define Your Sexy for ladies and for guys its Define Your Swagg, check it out on www.dysonline.co.za. Any young designers interested in having their brands featured on the new online store, should email firstname.lastname@example.org or email@example.com for details. All profits made go directly to the designer and the organisers only charge a management fee.
See previous article on Thandiwe Makhanya below: