"Circumstances have made us strong. Carrying water, wood, delivering our own babies in some cases. African women get their strength through a difficult life. One day the African women will reach where they aspire to be."
- Samrawit Moges Beyene is a successful Ethiopian entrepreneur who founded Travel Ethiopia in 1994, a tour company involved in eco-tourism. Travel Ethiopia was the first company to hire women as tour guides. She went on to start Village Ethiopia in 1998, a company that operates a lodge – Bilen Lodge – in Afar providing employment to the local community. Samarawit has also started a floral business that is the first in the sector to hire disabled employees.