In his thought provoking book, 'Do, Disrupt, Change the Status Quo - or Become It', Mark Shayler introduces us to the notion of disruption and how we perhaps need to consider doing things differently if we want to succeed as entrepreneurs.
Do, Disrupt, Change the Status Quo - Or Become It by Mark Shayler is a book that focuses our minds on the power of disruption - about doing things differently. He encourages us to not just think about having ideas that will change the world, or at the very least our own individual worlds, but also how to deliver on those ideas and make them a reality. Interestingly, the book encourages entrepreneurs to consider that it’s not enough to shake things gently, it’s about thinking big and being innovative. Ultimately, it is about making a difference, something that is important to so many women entrepreneurs, particularly in Africa.
Do, Disrupt is also a practical workbook that will help you to create ideas and take them from concept to market. It will encourage you to define your customer, identify the competition…and then out-smart them. It takes you through the various steps needed to take your new business idea from concept to market, presenting these steps in an interactive workbook format. It is ideal for all those creative women entrepreneurs who are looking to do things differently, and anyone thinking about starting their own business.
"You aren't going to outspend your competitors, so you'll have to out-think them.”
“It's not sufficient to do things better, we need to do better things.”
“Change the status quo. Or become it.”
“When you open up your process and invite people in, you learn.”
About the Author
Mark Shayler runs an innovation and environmental consultancy called Ape. He has worked with some of the world’s largest and smallest businesses to develop new products and services – and in the process, saved them shed loads (technical term) of carbon and over £100 million. He works with companies and individuals to help them develop ideas and move on. He’s a highly engaging public speaker, trainer, a founding partner of the Do Lectures and runs Do Workshops. He also helps run Good for Nothing – a collaborative group that delivers design and strategy work for good causes, for nothing.
Why LoA loves it….
There is something about Mark Shayler’s book that will resonate with women entrepreneurs across Africa, and that is the need to think differently in order to make things happen, particularly change. At LoA, we love the notion of thinking big and being innovative, that idea of positive disruption as a way of creating new things and stimulating new ways of thinking. A really interesting and practical read for women entrepreneurs who want to do things their own way. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa