The creative business team at DEF.I.NI.TION Africa are gearing up for an exciting month ahead as they take their brand and latest designs on the road to two major events coming up in Kenya this June. The team have created some special new designs to showcase, just for those Kenyan fashionistas who have an eye for something different.
Ugandan sisters, Nahida and Nadia Bhegani, together with their childhood friend, Olga Mugyenyi, are the founders of Uganda-based fashion sensation, DEF.I.NI.TION Africa. Their youthful energy promises an alternative approach to fashion, where everyday Ugandan life inspires each of their new designs. The company aims to have products that are 100% African, with a unique focus on materials, phrases, symbols, modes of transport - in fact, anything and everything that is part of the daily experience of living in Africa.. DEF.I.NI.TION Africa initially started out as a printing and apparel company, but over the past few years it has developed into a youthful lifestyle brand.
Although originally best known for its range of t-shirts which have a unique look and carry powerful messages and iconography, the company has branched out to include a women's line of clothing; a children's line; a range of homeware which includes everything from cushions and aprons, through to tea-sets, all with the unique brand style; footwear, stationery and accessories. Following its successful launch on Facebook, Definition Africa launched a retail store in Kampala growing a loyal customer base since opening in January 2014.
“We have some new designs we will be showcasing that are specifically for Kenya.”
- Nadia Bhegani, co-Founder of DEF.I.NI.TION Africa
First stop on the DEF.I.NI.TION Africa tour will be the Soko Soko event taking place at Florienta Gardens, Rosslyn in Nairobi on 6 and 7 June. Next stop will be the Biz Baz Summer Craft Festival at the Kfeet Centre in Karura Forest, Nairobi on 20 and 21 June.
Anyone wanting to find out more about DEF.I.NI.TION Africa can visit their website and their social media pages
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