Guest Post by: Karen Wessels, co-founder and COO of VA Connect
Love it or Hate it, social media is here to stay. As a smart entrepreneur you know the power that social media platforms carry. Combine all the social media platforms available, and you have an instant powerhouse of brand recognition, digital marketing and a 24/7 sales rep on your side. The downside? Great social media takes time and we all know time is a precious resource!
So what is the solution? Outsourcing certain parts of your social media plan to a Virtual Assistant can certainly make your life a whole lot easier and free up much of your time. I do not recommend outsourcing your entire social media plan to a Virtual Assistant. Why do I say this? At the end of the day your market wants to connect with you, and your specific message.
However, here are 3 great ways your VA can assist with your social media content and calendar planning that will ensure a social media presence that truly represents your brand.
1. Develop a Social Media Strategy
By developing a strong social media strategy you ensure that your marketing message is in the right channels at the right time, creating the brand awareness that you want. This strategy will be developed alongside you and your team.
2. Digital Content Management
A successful social media campaign is all about being consistent. A skilled Social Media Virtual Assistant will manage the production and posting of your chosen digital content across all your social media platforms. Your VA will make sure that your message is broadcast on a daily basis, as set out in your social media calendar.
3. Social Media Management
Your savvy Social Media Virtual Assistant will ensure social media sharing, follower building, planning and formatting your e-newsletters, providing online customer support through real-time engagement, and proactively promoting and sharing your blogs and promotions.
By approaching your social media campaign with these steps you will ensure digital success. Remember, your clients want to engage with YOU, so take this opportunity to maximise your digital presence and ensure brand loyalty through a consistent social media strategy as planned by your Virtual Assistant and you.
Karen Wessels is the co-founder and COO of VA Connect, a South African virtual assistant platform that provides outsourced administrative support. Prior to establishing VA Connect, Karen spent over 10 years in different sales, marketing & admin support roles. Having worked with MDs, SMEs and professionals, she is very familiar with managing different workloads within tight deadlines. This has equipped her with the invaluable skills required to run a successful VA business. Follow Karen on Twitter | Facebook | Google+