House of Tara International in partnership with First City Monument Bank has launched a new women economic empowerment initiative in Nigeria known as the ‘Beauty Business on the Go’ (BBOG). The initiative is aimed at empowering women to become entrepreneurs, setting them on a path to realise their aspirations and dreams. House of Tara International is a Nigerian-based beauty brand and make-up school, founded by Africa's leading makeup and beauty entrepreneur Tara Fela-Durotoye. With this wonderful new initiative Tara aims to recruit and empower 5,000 women to become beauty representatives.
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Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa's leading beauty and makeup entrepreneur. She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She's since gone on to launch Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today, Tara has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.