"The future is in the young people. Everyone today who is 30 and under; those are the people who own Africa. It is their collective efforts that are going to change this world. These people succeeding, each one at a time, is what is going to change Africa. "
- Joanne Mwangi founded PMS Group in Kenya in 1996. Today her company has five subsidiaries and a presence across East Africa. Joanne has steered the PMS Group from a small agency to a leading full service marketing and communications group and in 2010 her company was voted number one in the Top 100 SME competition in Kenya. Joanne is also the chairperson of the Federation of Women Entrepreneurs Associations (FEWA), an organisation that seeks to create an enabling business environment for women.