LoA chatted to Bushera Bashir the creative founder of luxury accessory brand, Trebene, which is exciting the fashion world with a range of beautiful cashmere scarves. At the recent Sanlam Handmade Contemporary Fair in Johannesburg, she shared the exciting journey the brand is currently taking as she launches her 2016 collection globally to much acclaim. Listen to our interview....
About TREBENE - The Label
TREBENE is an ethical luxury label of scarves handcrafted in Kashmir. Woven from Cashmere, the label combines the rich heritage of traditional textile with contemporary designs inspired by travels around the globe.
Cashmere is meticulously sourced from the Changthangi goat and Kashmiri weavers use age-old craftsmanship to carefully weave each scarf with focus on quality.
TREBENE invests a portion of it’s revenue into the education of the weavers children.
From hiking the trails of Mount Sinai, swimming Lake Toba under the moonlit sky, to watching the migration of wildebeest at dusk, Bushera embraces the globe as her home but is Kashmiri at heart.
Before leaving Singapore and realising her entrepreneurial dream in South Africa, Bushera consulted in the corporate industry strategising for various Fortune 500 companies on consumer behaviour across different cultures.
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