Bethlehem Tilahun, founder of SoleRebels footwear, an eco-friendly footwear company that has successfully broken into the competitive global market using traditional fabrics, leathers and recycled materials has earned significant international honour, UNDP Ethiopia’s Goodwill Ambassador for Entrepreneurship, UNDP said. In her new role, Bethlehem will support and highlight the work of UNDP and the Government of Ethiopia on the country’s Entrepreneurship Development Program, which is deemed so fundamental to Ethiopia’s transformation.
- Bethlehem Tilahun Alemu is founder and Managing Director of soleRebels, the world's fastest-growing African footwear brand and the only Fair Trade-certified footwear company in the world. Growing up in a poor suburb of Addis Ababa, Bethlehem decided that there was only one way to defeat poverty – use local craftsmanship to make products that can compete in the global marketplace. She decided on footwear and today 70,000 pairs of shoes leave her factory every year. soleRebels has been expanding rapidly and today exports to no fewer than 45 countries and is targeting 50 stand alone soleRebels retail stores across the United States by 2018 and 500 worldwide by 2022.