Source: Good Governance Africa, by Omondi Oloo, June 01, 2014
The soft-spoken Ms Karanja, 49, is the founder and CEO of Keroche Breweries, Kenya's first locally owned beer manufacturer. Despite her calm demeanour, Ms Karanja is unrelenting in her quest to expand Keroche's share of Kenya's lucrative liquor trade beyond its current 5%. Her target is to command a 30% share within a decade, she says.
Tabitha Karanja's story is a classic "David and Goliath" tale...
- Tabitha Karanja is founder and CEO of Keroche Breweries. She is one of Kenya's leading entrepreneurs, a remarkable trailblazer and an example of a woman made good against all the odds. Tabitha chose to venture where none before her had dared. She took on an 87-year-old business monopoly and entered an industry with a deeply entrenched male gender stereotype. Tabitha broke the mould to become Kenya’s first home-grown beer and alcoholic drink manufacturer. Today, her company's state-of-the-art factory produces 10,000 bottles of gin and ready-to-drink vodka, as well as 15,000 bottles of beer per hour.