Source: CNN African Voices
Tabitha Karanja has ventured where few before her have dared, taking on a decades-long business monopoly and overcoming gender stereotypes to become a major player in her country's lucrative drinks industry. As chief executive of Keroche Breweries, Tabitha has paved the way for many other female entrepreneurs in Kenya, a country where women are traditionally scarce in the boardrooms, and even rarer in million-dollar startups.
Watch this against all odds story of this 48-year-old entrepreneur who has painstakingly turned the first Kenyan-owned brewery into a lucrative business. In the process, she had to succeed where others had tried and failed in the face of an entrenched monopoly.
- Tabitha Karanja is founder and CEO of Keroche Breweries. She is one of Kenya's leading entrepreneurs, a remarkable trailblazer and an example of a woman made good against all the odds. Tabitha chose to venture where none before her had dared. She took on an 87-year-old business monopoly and entered an industry with a deeply entrenched male gender stereotype. Tabitha broke the mould to become Kenya’s first home-grown beer and alcoholic drink manufacturer. Today, her company's state-of-the-art factory produces 10,000 bottles of gin and ready-to-drink vodka, as well as 15,000 bottles of beer per hour.