Ethiopian entrepreneur, Bethlehem Alemu, has become one of Africa's most renowned shoe designers, with her SoleRebel brand of shoes made from recycled car tyres. Here she is featured on the South African news channel ENCA.
- Bethlehem Tilahun Alemu is founder and Managing Director of soleRebels, the world's fastest-growing African footwear brand and the only Fair Trade-certified footwear company in the world. Growing up in a poor suburb of Addis Ababa, Bethlehem decided that there was only one way to defeat poverty – use local craftsmanship to make products that can compete in the global marketplace. She decided on footwear and today 70,000 pairs of shoes leave her factory every year. soleRebels has been expanding rapidly and today exports to no fewer than 45 countries and is targeting 50 stand alone soleRebels retail stores across the United States by 2018 and 500 worldwide by 2022.