Source: Capital Talk | published on Jul 30, 2012
K24's Jeff Koinange hosts Keroche Breweries Limited Chief Executive Officer Tabitha Karanja, MBS on the bench as she discusses a 15 years journey of founding Keroche Breweries Limited, sharing the ups and downs and challenges she has been through and shedding a light on the company's strategic plan of venturing East and Central Africa in a few years.
- Tabitha Karanja is founder and CEO of Keroche Breweries. She is one of Kenya's leading entrepreneurs, a remarkable trailblazer and an example of a woman made good against all the odds. Tabitha chose to venture where none before her had dared. She took on an 87-year-old business monopoly and entered an industry with a deeply entrenched male gender stereotype. Tabitha broke the mould to become Kenya’s first home-grown beer and alcoholic drink manufacturer. Today, her company's state-of-the-art factory produces 10,000 bottles of gin and ready-to-drink vodka, as well as 15,000 bottles of beer per hour.