Source: BBC New Africa | November, 3 2014
As part of the BBC's African Dream series, Swaady Martin-Leke the French-Ivorian founder of luxury tea brand Yswara discusses the importance of being based on the continent, where people feel "alive". Swaady says she decided to "implant" her luxury brand in South Africa. The entrepreneur opened her first shop in Johannesburg. She then decided to aim for Nigeria before turning her attention to the entire continent via digital sales.