Source: Punch | May 4, 2014 by Kemi Ashefon
Tara Fela-Durotoye is Africa's leading make-up and beauty industry entrepreneur and the Creative Director of House of Tara. With many branches in major cities across Nigeria and West-Africa, this pioneer female entrepreneur talks about her remarkable journey.
- Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa's leading beauty and makeup entrepreneur. She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She's since gone on to launch Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today, Tara has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.