Source: New York Forum Africa 2014 | May 24-26 | Libreville, Gabon
Tara Fela-Durotoye talks about her entrepreneurial journey as founder of House of Tara, the opportunities for her business going forward, and her views on entrepreneurship in Africa.
- Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa's leading beauty and makeup entrepreneur. She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She's since gone on to launch Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today, Tara has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.
About the New York Forum Africa --- The NYFA is an initiative launched by the New York Forum Institute; a think tank focused on helping business deliver a strong and optimistic message about the global economy, redefining corporate governance, creating long-term value, and reinventing business models. It is the leading pan-African economic platform, gathering key decision makers, global leaders, entrepreneurs, youth and experts to collaborate on the emergence of a thriving African continent. The NYFA is held in Libreville, Gabon under the High Patronage of H.E. President Ali Bongo Ondimba, President of the Gabonese Republic, and was founded by Richard Attias and Associates, part of WPP Group.