Source: Ndani TV | published on Sep 24, 2012
Tara Durotoye is the Founder and CEO of House of Tara the Makeup company which came up with amazing brands like Okpeke foundation, Fura lipstick, Efunsetan lip gloss, Adumadan powder and lots more. In this edition of Platinum Standard she tells us how she started House of Tara, her experience on Arise Fashion Week, the impact of the business and Tara products.
- Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa's leading beauty and makeup entrepreneur. She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She's since gone on to launch Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today, Tara has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.