Source: Forbes | 2 January, 2014
Swaady Martin-Leke, an Ivorian entrepreneur, prides herself as a custodian of Africa’s rich culture and history. And she preserves it with style. After an eventful, highflying 11-year career at GE, where she held leadership positions in several divisions across the world (including acting as the Director for Sub-Saharan Africa of GE Transportation and acting-CEO for GE South Africa Technologies), she decided to follow her passion for African culture & heritage and founded YSWARA, a growing home-grown African global luxury brand.
- Swaady Martin-Leke, an Ivorian entrepreneur, is founder of YSWARA, a growing African luxury brand. YSWARA creates elegant, high-end products using the continent’s natural resources, all produced by African artisans. Products include gourmet tea, chocolates and home and accessories collections such as homeware, spoons, home fragrances and artisan jewellery. Swaady aims to capture a true spirit of African luxury by reviving Africa’s endangered cultural heritage and unique ancestral craftsmanship. YSWARA is present in 4 countries -- South Africa, Nigeria, Cote d’Ivoire and France -- with 15 different direct and indirect retail points.